How to: Protect Your Business with Outsourcing CapturedTech - Technology - Patrick Stevens Sep 26 2011 355 0 General Business customer service ecommerce fulfillment mailing Outsourcing Image via Wikipedia In today’s uncertain economic climate, it can be hard to predict what the future holds for even a fairly successful business. How many times have you heard a story where a business has been doing well, has chosen to expand, and then failed because they over-extended themselves by buying a new office, or taking on too many staff. Outsourcing can help to prevent those problems. It’s true that there are some areas of business where having on-site staff is a better decision, but there are other areas such as ecommerce fulfillment, customer service, and mailing fulfillment where enlisting outside help just makes sense. Why spend a lot of money on space, equipment, and full time employees when you can’t guarantee that you will even need those facilities in a few month’s time? Read more ...
How To Get The Most Out Of Your Ecommerce Product Pages CapturedTech - Technology - Patrick Stevens Sep 07 2011 508 1 Online Marketing ecommerce ecommerce websites online sales product pages Image via Wikipedia Product pages of ecommerce websites may not be the first page visitors see, but they are the most important “call to action” pages, since it is here that the casual visitor is on the verge of conversion, is about to click on the ‘buy’ button and pay for it by entering his credit card number. It is because of this that website product pages gain significance and are critical for the success of the ecommerce business. In fact businesses spend a lot of money on their product pages for this reason, and may not always get returns in proportion to the expense incurred. A well-designed and aesthetically appealing product page is a big asset and hence it is beneficial to follow the basic principles of product page design. Read more ...