Google announced that it would be rolling out a Mobile Friendly Update this week based on the mobile qualities of a website. Early Wednesday morning, there was not much change in the search results of many sites leading some to wonder if a change had been made at all. Google has stated that the roll-out will be a one week process, so changes might still be coming. Companies such as Search Metrics and SEOClarity were not able to pick any winners or losers as they did not see any significant change in the search results from Google.

Sites such as WikiPedia.org might see better results within mobile searches as their site is fairly friendly to mobile devices. Websites should not see any change in ranking when searching from a desktop as this update only affects mobile searching. Google started informing webmasters in their webmaster tools dashboard if their site had mobile issues. But no action was taken against those sites until this week and the announcement from Google.

Some sites may be surprised when their mobile search ranking moves from the first page to the third page because their site is not friendly to mobile devices. To be mobile friendly, users should not need to zoom in on text on mobile devices. Nor should they need to scroll to find content or objects off the screen.

Q&A session for mobile-friendly ranking change