The freshness update that Google has implemented in its algorithm opens up greater opportunities for websites to increase their overall rankings. With slight adjustments to older content bloggers can benefit from this update. The Google Freshness Update is great for searchers because it ensures fresh content and also benefits bloggers who are rewarded for making the appropriate changes to their content.

Bloggers can update content via different methods. The following goes a little deeper into these methods.

Because Google wishes to reward bloggers who create content more frequently, websites that update their content on a regular basis will be scored with higher rankings. But, just posting new content more frequently is not the only factor that should be considered. The quality of your content is also important. Posting high quality content on a regular basis is the best combination to ensure your SERP rankings increase.

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The most important thing in every individuals mind today is that because of the Google farmer / Panda update the act of article promotion has lost some of its value. Some of these individuals have found if an article is totally dependent on search engine traffic, it may no longer drive clicks to the website and has lost its high ranking on Google.

A major thing which is missed by almost all of the article dealers is the community factor on most of these sites. Not the whole thing, article encyclopedias are just a source of trainings and not more than that. In most of the networks for article individuals can interact with each other through the help of forums, comments, as well as areas where they can ask questions and anyone can answer them according to his/her knowledge which help them in enhancing their knowledge and the quality of content they write.