Twitter Followers and Following Back

The goal of many Twitter account holders is to get as many followers as possible and to that often requires following those accounts in return. This leads to issues with trying to get useful information from your Twitter stream, but for some accounts, that might not be your purpose. Maybe your purpose is to sell tweets through one of the ad platforms like SponsoredTweets or TwittAd. And unless you are someone somewhat famous in your field, getting followers without following back is quite hard to do.