Sixty-seven Percent of Companies do not Recover From Hacking -- Make Sure Your Company is not one of Them
Recent studies indicate that two thirds of companies worldwide fall victim to hackers and do not recover. Nowadays, businesses have to accept that criminals can steal data by clicking a few buttons. Cybersecurity impacts the entire business, so staff members have to be aware of this to do their jobs properly. Needless to say, when you depend on the Internet it is a question of 'when', rather than 'if', an attack will occur.
Looking at the data should make you cautious. Sixty-seven percent is a big number, so it is probable that you will encounter these problems too. Therefore, when a security breach is discovered, it is crucial to act fast to minimize the damage. This way, you will give yourself the best chance to bounce back.
Of course, getting thousands of niche relevant visitors or more is the holy grail of online marketing. As expected, however, this is easier said than done. Some people succeed with thousands of niche relevant visitors, but a great many fail at the task.
What gives? First of all, a basic understanding of what I mean by thousands of niche relevant visitors is imperative. So let me put thousands of niche relevant visitors in the proper perspective. A basic Twitter account averages about a hundred hits per tweet.
Now imagine what happens when you put guest blogging in the picture. Naturally, you can easily double the sheer number of page views to numbers that are way closer to thousands of niche relevant visitors. You'll probably say, that all depends on how famous your guest blogger is.
And that's correct. You just read my mind. You can definitely achieve your goal of thousands of niche relevant visitors if you have, say, Taylor Swift or Kim Kardashian in tow. Backlinks just don't work as well as they used to and you can quote Matt Cutts on that.
Fiverr obtains And Co as a working partner
Fiverr is an online marketplace that allows the hiring of freelancers. To enhance its effectiveness, Fiverr acquired And Co. And Co allows the acquired freelancers to effectively learn and apply proper client relationships management.
However, the most surprising aspect of the partnership is the cost. The Fiverr CEO Micha Kaufman intends to offer And Co's software free of charge.
Kaufman elaborated that most of And Co's services are essential in the Fiverr marketplace. In addition, most of the freelancing is not done online but it's majorly offline. Kaufman intends to serve this need by enabling the offline relationships even to freelancers who do not use Fiverr.
Although the move may seem too altruistic, it may be the right move to acquire more freelancing clients and reinforce loyalty with the ones on the platform.
YouTube has a mass market system setup to reach the entire world where there is an internet connection. YouTube Influencers are their means of communication to their market. They let people talk and review products of companies in the manner they choose to, and in return they receive adoration from all around the world through their computer screen.
It is an effective marketing scheme that helps to generate revenue for everyone involved. YouTube gets advertising money, the business gets increased foot traffic and generates more daily revenue, and even the YouTuber gets paid for their simple service provided. It is a truly blissful deal for all involved.
However, YouTube Influencers are having a bit of a hard time finding partners as of late. They are looking for more people to join them on their channels. Finding the right one for your business can help reach a whole new market of customers that previously may not have known of your product.
The Google Pay brand aims to consolidate various payment brands under one umbrella. Google offers the move as one of simplification. By streamlining how it offers its payment method tools to consumers it places them under a single brand called Google Pay.
Pali Bhat, Vice President of Product Management for Payments, covered this strategy via blog post. He cites the move as more of a rebranding than any significant change to a single product. Instead, he discusses how products like Android Pay(Google's platform for loyalty and mobile payments) and Google Wallet(a peer to peer payments app) can coexist harmoniously.
The strategy should allow online transactions to become more simple and clear in the future. Those who save payment information within their Google accounts needn't worry about figuring out which particular app to use as it would all be conducted within Google Pay.
Bhat writes via blog post that such transactions will be easier and faster due to this saved payment information and also offer "peace of mind". He also forecast that consumers can expect to see Google Pay in more places online.
FCC head Ajit Pai recently denied allegations that his federal agency had been at all under the influence of Russian agents. Mark Ruffalo and Alyssa Milano accused Chairman Pai of being connected to automatic IP addresses in the Russian Federation. These addresses were allegedly used to influence the FCC comment system.
The two Hollywood celebrities referenced the fact that the FCC received over 440,000 individual comments about net neutrality from email addresses registered to users in the Russian Federation. They claim that these comments are being used to influence the debate on net neutrality.
Computer scientists have found that several million emails received by the comment system were sent from mysterious sources. Another 444,938 were sent from Russian accounts. Researchers aren't sure if they were authentic messages or sent by automatic scripts, but they were technically valid comments about the net neutrality debate.
Cyber Monday figures are looking impressive as the day starts off to the tune of $840 million in sales. The day is supposed to end with figures exceeding a staggering $6.6 billion making it the most profitable day in online sales history.
All of these impressive figures have originated from Adobe. Adobe extrapolates the information from information provided by online transactions from the top online retailers. As expected, Amazon sales account for a large percentage of all the Cyber Monday sales. The projections for the 2017 holiday season exceed those for 2016 by more than $10B.
With such impressive figures at hand, it is interesting to note how people are making online purchases. According to a report by Adobe, up to half of all visits are coming from mobile devices. Almost 40 percent of all sales are originating from mobile devices, a figure larger than ever.
President Trump wants the Department of Education to focus on computer science education. He suggests that the department spends $200 million annually on STEM education.
It is speculated that he will order the department to spend a total of $200 million annually on STEM education for children in grades K-12. According to Recode, the president wants the department to set aside this amount from its grant funds.
According to Hadi Partovi when interviewed by TechCrunch, this is a huge win for Code.org because this is a cause that the organization started four years ago. Their goal was to get more women and minorities exposed to and involved with computer science programs.
President Barack Obama wanted $4 billion for state funding to make sure that everybody had the opportunity to get computer science training. Sadly enough, Congress did not agree with President Barack Obama and did not approve the initiative. But maybe this administration can obtain funding for more STEM programs. Thus, even if you hate Trump, you have to agree that numerous American children could benefit from an increase in computer science programs.
Youth Prefer Instagram and Snapchat over Facebook
Some interesting facts have emerged from eMarkter's most recent mobile forecast regarding how the young are using social media sites. The most important finding is that younger social media users prefer Instagram and Snapchat over Facebook.
Facebook has 14.5 million users in the 12-17 year old demographic, but Snapchat has 15.8 million in the same age group. Instagram lags behind both with about 4.2 million users in this age group. However, among 18-24 year old users, Instagram has almost the same number as both Facebook and Snapchat with Instagram having 22.1 million, Snapchat 24.4 million, and Facebook coming in at 23.5 million. These statistics are for U.S. users of these social media sites only.
Publishers claim that affiliates give them more revenue than any other type of advertising
A recent study indicates a prosperous future for affiliate advertising and social media promotion.
The advertising tech sector has been changing over the past few years. Lots of publishers have looked to other advertising methods to generate revenue.
Vendors are trying to find an alternative to display marketing, because the online content landscape has been impeded recently by advert blockers.
Viglink, the content monetizing portal, wanted to understand what vendors and publishers thought about affiliate advertising services, with regards to value, spend and sentiment.
It asked 100 vendors and 500 publishers that presently use affiliate advertising programs.