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5 Tools You Shouldn't Live Without as an Online Business

by srpatterson on Tuesday, March 27, 2012 1:14 PM
Image representing Invoicera as depicted in Cr...

Image via CrunchBase

If you are planning to take your business to another level, you might want to reach a greater audience. As online businesses are now industry standards, making transactions and keeping up with your targeted market is essential to all businesses and doing them online makes everything easier, so here are some tools that can help you maximize your online business capabilities.

Website Reliability and Speed for Search Engine Optimization

by srpatterson on Tuesday, March 27, 2012 10:43 AM
Image representing myhosting as depicted in Cr...

Image via CrunchBase

In the digital age, a well designed company website simply is not enough. While a site may be visually pleasing and easy to navigate, those factors will not help you when it comes to search engine optimization. Website reliability and speed are very crucial aspects to a website from a usability perspective as well as search engine optimization. A company website can be used to reach out to potential customers as well as add revenue through ecommerce, offer focused interaction with customers and issues relating to customer service and can provide customers with up to the minute news about your business or product. All of these beneficial website functionalities will be lost if your page is not “search engine friendly”. “Search engine friendly” means the online site can be indexed by Search and listed on search engines easily. Search engines are a primary source of web traffic, and if your site is not listed, your business will miss out on thousands of would-be customers.

Sorting Through Business Accounting Software Options

by srpatterson on Wednesday, March 21, 2012 7:29 PM
What's in the bag? Business of Software 2010

What's in the bag? Business of Software 2010 (Photo credit: betsyweber)

Regardless of what type of business you run, accounting will play a role in the process. You have to keep track of your business finances in some way and utilizing accounting software is a popular choice for most business owners. Accounting software can be a lifesaver and can make your job as a business owner a lot easier. However, if you're new to the business world, you may be unsure of which accounting software program to choose. There are, after all, a many choices to pick from. Before choosing accounting software program for your business, there are a few factors for you to consider.

The Value of Company Newsletters for Business Marketing

by srpatterson on Wednesday, March 14, 2012 1:34 PM

With the widespread adoption of social media platforms, businesses are slowly forgetting the importance of company newsletters and the marketing potential they offer. Facebook, Twitter and LinkedIn are great social networking platforms that help businesses connect and communicate with potential and existing clients. However, company newsletters should be incorporated into the overall social media marketing strategy, as opposed to being nudged to the side, and can assist in the broadcasting of company and industry news. This article highlights the importance of newsletters and how they can be utilized to drive traffic to business websites, increase sale conversions and build great business to customer relationships.

Magento - Building the Ecommerce

by srpatterson on Wednesday, March 7, 2012 7:37 AM
Image representing Magento as depicted in Crun...

Image via CrunchBase

Magento is the revolutionary web development platform that has changed and enhanced ecommerce development. Magento provides a modular architecture and highly flexible platform that allows PHP developers to control the functionalities and features of the E-store. The solutions developed over Magento provide a very effective platform for online merchants. They can display and market their goods in a much effective manner now.

Are You Using Your Voice to Sell Your Business Effectively Enough?

by srpatterson on Monday, March 5, 2012 7:50 PM
The Human Voice of Freedom: The Internet and H...

The Human Voice of Freedom: The Internet and Human Rights Panel (Photo credit: US Mission Geneva)

Although most people who come across your blog have no idea what you actually sound like it is important to make sure they are able to understand your writing voice.  The voice of your blog comes through in various ways and here are a few tips on how to make sure that yours is being heard and more importantly that the voice you are using will help you to increase sales and help with the branding of your online presence.