There was a shock last week when Google Drive lowered its prices for online storage. This has led experts to concede that large online storage users will always have a way of avoiding high tariffs.

Thursday saw this unprecedented price slashing taking place alongside the announcement of a free 15 gigabyte plan. According to Avram Piltch of Tom's Guide there is more to it than what meets the eye, like Google's plans to increase membership.

Google are doing what Amazon did to booksellers, says Arun Taneja. They are attempting to change the reality of online storage. Today the average person may need only 10 GB. However, this could increase owing to Google Drive's new drive.