Sales are the 'bread and butter' of most businesses, and therefore managing sales leads is a vital task, however salespeople and sales managers often have limited time available for reviewing processes and the administrative tasks involved in lead tracking. Basic management of sales leads involves holding all the contact information that has been provided and any activity such as when attempts to contact them have been made. Good sales management tools, such as web-based CRM, can go much further and help you maximize the conversation of leads into actual sales.