English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

The act of converting browsers and web surfers into customers can be more appropriately termed as leads conversion. A lead conversion tool is what you make use of when your internet marketing strategies are not of much help. This means you are not able to achieve the growth you previously hoped you would. Converting leads are one way you can make your business successful. Four powerful leads conversion tools that can get your internet marketing right are as follows:

Webinars/Frebinar:

Webinars are online events where you can invite your b2b sales leads. This serves as a place where they can ask questions on your prevailing marketing strategies and niche market. Frebinar is a free online webinar service. However you should not overload your leads or beg them. Letting them make their own decision is the most appropriate way. 

Responding To Email and Comments:

Most marketers fail to realize that this is a power leads conversion tool and can help increase the b2b sales leads altogether. Spending 30-60 minutes on this can give your business valuable returns.

Accurate Contact Information:

Not stating proper contact details will make it difficult for your b2b sales leads to follow through, therefore, make sure your authentic contact information is available without much hassle.

Personal Calls:

This is by far the most effective trust building leads conversion tool. Once you feel your prospect is becoming a lead, personal calls are the best way to develop and strengthen trust.

Making use of these simple tools will surely help in improving your lead conversion instantly!