Online sellers can't afford to focus on a single platform. Aside from their web store, they typically promote products on various social media accounts. These can be found by opening the right apps. Marketing through different platforms gets harder as more of them seem to emerge each year. Shopify Linkpop aims to solve this problem through unification and simplification.

Link In Bio

Linkpop is a "link in bio" tool designed for merchants and creators. It is a mobile-focused utility that organizes important links and makes it easy to sell products. The best part about this is that it is free to use. Anyone can create a Linkpop account and start using it within minutes. People can add links to all their social media pages for quick access. They can also share links to videos, articles, websites, playlists, and more.

Unlock the real power of Linkpop by linking it to a Shopify store. This enables users to add shoppable links to the page. These will always remain in synchrony with the product catalog's details. Customers will read the most up-to-date information, including the current price and everything else needed to make a purchase. Merchants may share as much as 200 links on their Linkpop page.

Analytics

In order to gauge the success of Linkpop pages, accounts have built-in analytic tools that provide insight about user engagement. It is possible to view metrics like the number of unique visitors and link clicks. The Linkpop page may also be customized to suit user preferences. Upload a logo, pick a font, change the background color, and so on. When creating a link, users may upload photos to go along with it.

Link Aggregation

While there may be other link aggregation services out there, Linkpop takes it a notch higher by making the links shoppable. Viewers can directly purchase the products on the page, thus reducing friction while increasing the likelihood of conversion. Checkouts are fast and secure thanks to Shopify's trusted technologies. This has the potential to reshape social media and make it more lucrative for creators.

Linkpop makes it a breeze to maintain a growing list of social media pages. Merchants will only need to update one tool when marketing a certain product. There is no need to copy and paste a different link across the board for each campaign. Just one URL will suffice. Keep the link in bio and train viewers to click it if they are interested in your posts.