Microsoft and Yahoo are going to continue their 2009 partnership in order to increase Yahoo search potential and add value for its advertisers.

The two companies have a goal to make their partnership even stronger.  They want to make the search engine experience even better over various platforms.  They also want to add value for their advertisers and make the platform stronger for other partners that are involved.

The Microsoft and Yahoo partnership began back in 2009 when the two CEOs of the companies Carol Bartz and Steve Ballmer made it official.  The companies want to compete with Google and in order to do so, they collaborated with a plan in which Yahoo would get more into sales while displaying Microsoft's search tools.  This would happen over a 10 year period.