Choosing the right pay-per-click advertising company for your web site can be an important part of the strategy to monetize your online publishing efforts. Google Adsense is by far the most popular and successful pay-per-click program for web publishers. However, Adsense is not perfect. Payment rates per click may vary and rules and regulations seem to favor the advertisers (and Google) rather than webmasters and bloggers. Overall, Adsense is one of the better choices, but there are some different options.