My jaw dropped. I didn’t know quite how to react to the longest consumer watchdog article I have ever seen – and, this, in the New York Times. The article – “A Bully Finds A Pulpit on the Web” – is a must read for anyone involved in online marketing and, more broadly, search engine optimization, for that matter. New York Times reporter, David Segal, takes the reader through the nightmarish business model and world of a dubious online marketer who works on the shady edge of the web and is the self-professed “Howard Stern of online commerce.” As a web professional, I read and cringed my way through all eight pages of this outlandish story with a mixed sense of awe and fearful disgust.