Poor recommendations online can be damaging to businesses and can end up costing companies thousands of dollars in lost sales each year. One thing you need to realize as a business owner or as a marketer is that it is impossible to go onto other websites and "delete" negative reviews. Though you cannot delete feedback left by others, you can manage the content that you put out to the public while also managing the positive reviews that your company has across the internet. You can minimize the negative reviews by increasing positive reviews on more authoritative and trusted websites.