Every business on the planet wants to create the best content out there, but with a whopping BILLION blogs and websites on the internet as we speak... that is becoming rather difficult.
Think about this.
With so many sites pushing aside any new content that you put out there, it is really a complete waste of your time not to dish out the best content possible. If you are looking to rank on the first pages with Google, this is especially important.
Here are 3 tips to help you create better content than the competition:
KEEP IT SHORT WHENEVER POSSIBLE.
Articles that consist of 500 to 1,000 typically cannot outrank bigger sites. Period. Longer is OK, but it is still the main mission of businesses to rank their content with mobile and tablet usage, as those device markets have begin to outweigh desktop access. Social media and video markets are still growing strong. Shorter content simply gets better response on these platforms.
ENSURE QUALITY CONTENT.
Length is a factor, but another important thing to focus on for your brand should always be creating the best content possible. Google's web crawlers have gotten so intelligent that they are picking up only content that is deemed useful to readers. The way to do this is to make sure your article is useful and that the content enriches the life of your reader - not simply pushes your product.
MAKE EXCELLENT KEYWORD SELECTIONS.
It is also important to make sure that you are using keywords that are well suited to your niche and the audience you are trying to reach. A SEO team can help you discover the best words for your goals.
Good content is hard to come by, but it easier than most make it. Know your audience and your brand. When you do, you will find that you create content that ranks well and draws in your audience.
How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads