Captured Technology

How To Use Video Marketing To Showcase Yourself Online

Jan 27 2010



How To Use Video Marketing To Showcase Yourself Online

Articles are not the only pieces of content that online surfers are looking for. What they really want and in need is fresh and useful content in any form. Alternatively, you can also use videos to get more traffic to your site.

You don't have to create highly sophisticated videos with professional effects and all that stuff. With a simple laptop or desktop, and some default video software, you can start shooting videos. You may also choose to use a webcam with video recording capabilities and you are ready to become an online video sensation.

Start by getting in front of the camera and tell your own story. Perhaps it is an inspiring story about how you started in business, or how you found a particular product that changed your life. You can showcase your experience and expertise by telling your story and capture it on video.

If you want a basic idea of how this is done, visit YouTube. There are practically a countless number of self-created videos out there for the entire Internet community to watch. What some marketers do is to talk about their real life stories and events, then upload them to YouTube for public viewing. Doing the same thing may not produce millions of views for you, but at least you can a considerable amount of traffic to your website.

Guidelines and rules may differ depending on what particular video site you decide to upload your footage. Be sure you understand all the website rules before broadcasting your video.

On the other hand, you may also choose to upload videos directly to your own website! In your own web domain, you are the boss and you can upload any video you want for your target audience.

Show people how to use your product and guide them to its features. Pictures of products are good, but nothing beats seeing them in the flesh. By posting videos of your products, people will have a more enjoyable experience with them.

Create videos of you using your products and showing how they work. Even with pictures of products on a website, it can be hard to imagine them in action. With how-to videos on your site, no one will have to worry about that.

If you are skillful in teaching, focus on producing instructional videos. Show how to create a doll, repair a tech gadget, or how to perform keyword research.

Practice First

Before shooting the final video, take a few short run through(s). Observe how you look, and the quality of your voice. Try to catch the best form or "atmosphere" for the video. A cheerful, calm, conversational and friendly aura is the most desirable. Avoid words with deep meanings as well as technical jargon. No one enjoys watching a video that is too "academic" or boring. Imagine you are speaking to a group of people who are your real life buddies, and project that same feel in your video.

Making An Original Video

Lots of cool video ideas has been already done before. Thinking of a unique video concept will prove to be a huge factor in driving traffic your way. Your main objective is to catch the reader's attention from start to finish.

Just enjoy creating the video. If viewers see that you're having fun with what you're doing, they are more likely to get interested in what you have to say.

Plug Your Promotions

At some point in the video, when the time is right, mention your website. To avoid misspellings, make the text link appear somewhere on the screen so viewers can visit your site. Some people will jump to that link directly just out of plain curiosity.

Distribute and publicize your video effectively through social networking streams. If you feel you've done a good job with the video, you won't feel shy to pass it over to your friends, associates and relatives. Be open to feedback, both positive and negative, because they help you improve and get better.

Use your social networking skills to tell others about your videos. Invite friends and associates to take a look and then pass the link on to their friends. Also encourage comments. Take to heart any constructive criticism that can help you improve your video image.

All in all, creating videos is a great way to showcase yourself and promote your website for free.

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 Steve Patterson
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