As a marketer, you know that no business can thrive without data. It's the lifeblood of any organization, and in the transformation from a digital world to an omnichannel world, it's more important than ever that marketers have visibility into how their strategies are impacting business performance. If you're not using data to make decisions and set goals, you're leaving your team at a disadvantage. Luckily for you, an abundance of tools can help capture and analyze data to give your team a competitive edge. In this blog post, we introduce you to Trackalytics—a powerful analytics tool that can help optimize marketing efforts and measure their impact on company performance.
What is Trackalytics?
Trackalytics is an online tool that allows employees to access their performance in real-time. It is a cloud-based service that provides employee self-service tools and analytics.
The purpose of trackalytics is to allow your entire team to be more productive. The data it collects helps supervisors understand the best areas for improvement and key indicators for success. It also enables employees to better understand themselves and how they should be using their time within the office environment.
Who offers Trackalytics?
Trackalytics is a product of the EY organization, one of the world's largest professional services organizations. Trackalytics is currently being used by over two thousand companies around the world, including some of the world's most successful and well-known brands. These include Intel, Johnson & Johnson, Microsoft, Cisco Systems, and more.
What are the services offered?
Trackalytics offers a suite of services to help your organization better understand its employees' performance.
All of the services are 100% cloud-based, so you don't have to worry about investing in hardware or software. Additionally, since most employees access the service through their smartphones, it takes virtually no time to set up.
How much does Trackalytics cost?
There is no cost associated with using Trackalytics; however, companies and individuals may need to pay for additional features and tools based on what they want to accomplish or how they want their data collected. An optional subscription model is available for those who would like to use it regularly. Trackalytics can be integrated with Instagram, Twitter, Pinterest, Facebook, and YouTube, and you can embed your own custom code on your website.
How to integrate with sites
To get started with integrating Trackalytics with your site, simply access the Trackalytics website and select the "Blogs and Websites" tab.
Trackalytics will offer you a list of websites that already have their own Trackalytics integration in place. You can also see other Trackalytics integrations through their web app. For instance, you can view how companies like Intel and Johnson & Johnson are using the Trackalytics platform. This will help determine if the service works well for your company's needs.
What do people think of the Trackalytics service?
The number one reason people love trackalytics is its ease of use. Typically, IT departments have to spend hours training employees on how to log in and use the data they are looking for. By providing an option that is as simple as logging into a social media account, employees can access all the information they need in a matter of minutes.
Another benefit that many people have pointed out is its accessibility. Employees often don't feel comfortable asking their supervisor to get them the information they need, so the tool allows them to do it themselves while earning approval from their leader at the same time.
What are some of Trackalytics alternatives?
Trackalytics is the only service of its kind, and it has many competitors. However, most of these competitors are only available to large corporations and their employees. Your options may be limited if you have a different budget or size.
Some of the common Trackalytics alternatives include:
* Oktopost
* Napoleon
* Semrush
* WebCEO
* Social Blade
Conclusion
Most people recommend against using your data when analyzing performance as there is a risk that you will spring leaks to show improvement in areas you don't want to improve. This can be a problem for companies with stagnant growth or slow results because it can make it seem like there isn't anything that needs to be done about the matter when there might be something very obvious causing these results and necessary changes place.