twitter y macworld (Photo credit: juque)

Twitter Follows LinkedIn, Facebook and Google With Ad API

In an attempt to get more advertising without hiring a good number of new sales members, Twitter opened its Ad API to the public today. This follows other technology companies that have made similar moves including Google, Facebook and LinkedIn. This makes it easy for large buyers to quickly setup and manage campaigns with in-house programmers. Small businesses can continue to use the web-based interface provided by Twitter for small transactions.