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Photo Tagging On Instagram And Its Online Marketing Potential

by Steve Patterson on Friday, May 3, 2013 9:26 PM
Instagram - 8

Instagram - 8 (Photo credit: BrentOzar)

Photo Tagging On Instagram And Its Online Marketing Potential

Instagram now allows users to tag others in their online photos. Without a doubt, this news comes as a welcome addition to the site's features. A user can tag any other username in their own photos to increase the social interaction between members. The fact of the matter is that marketers can utilize this feature, too. Fortunately, online marketing opportunities just expanded thanks to Instagram.

Since users can tag any username in their photos, companies can take advantage of this feature with their own brands. For instance, a company could advertise itself through its own photos. It could give incentives to consumers to tag those same brands within their photos. Fortunately, this is a cost-effective way of using social media to advertise directly to consumers. Online marketing has not seemed so simple before.

A marketer shouldn't simply spam Instagram with advertisements and countless tags, though. It's important to proceed with a careful online marketing plan to avoid mistakes. With that in mind, a company should only add tags to their photos when it makes sense. Followers for that brand should be subtly encouraged to tag the company in their photos. A small incentive for doing so could include coupons or discounts.

In the end, Instagram is one of the most popular photo sharing social media sites today. Millions of photos are uploaded each month by thousands of regular users. Many companies can benefit from online marketing through the site. Undoubtedly, the option to tag usernames provides for many new ways to advertise. These companies can increase their brand awareness and interact with customers all the same.

Author
Steve Patterson

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