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Steve Patterson
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Four Ways to Improve Email Conversions

by srpatterson on Monday, August 29, 2011 8:29 PM
Image representing MailChimp as depicted in Cr...

Image via CrunchBase

With computing heading ever more mobile your marketing campaign needs to do the same. You must always bear in mind that your customers, or potential customers, may well be reading that fancy image rich email on a small smart phone, tablet device or laptop. Once you are aware of this there are two or three things you can do to make sure your campaign is prepared to take on all devices and bring in more conversions:

Tips from a Lead Software Engineer

by srpatterson on Thursday, August 25, 2011 1:25 PM
Analytické CRM

Image via Wikipedia

Question: What do you do at Ungerboeck?

Joe: I manage the CRM team which handles a lot of the account contact, opportunity area of the software. We work on customer relationship management and keep track of what salespeople would use. For example, if the salesperson has a new account, they’d enter the phone number, address, notes, etc. into our system. They’d do the same with individual contacts for each account. They may also enter a prospective account and information about the potential revenue, source of the lead, and such.

Top Tips To Rank In Google Products

by srpatterson on Wednesday, August 24, 2011 1:33 PM
Google Product Search

Image by dannysullivan via Flickr

I have recently received a lot of questions as to how retailers and other sellers can rank their products in Google. As you know, this place is called Google products or Google product search - formerly known as Froogle and Google Base. It is the leading comparison shopping engine for retail products launched by Google Inc. It is the process of searching for products online and is Google’s attempt to squash eBay. But again, as with all Google lists, there are many ranking factors that can help get your product onto the top of the - and into the hands of potential clients.

5 Solutions to Help Maximize Your Online Sells

by srpatterson on Thursday, August 18, 2011 9:49 AM
Webmaster and website plus graphics, search en...

Image via Wikipedia

If you run an online business, you have certainly wondered how to maximize your presence in cyberspace in order to get more sales. As the internet is still an evolving and developing entity, many people who start a business online are wondering the same thing. And while being a business owner online or offline can be a challenge, there are some simple things you can do now to maximize your current sales, as well as secure your future sales.

Why PPC and SEO Work Better Together

by srpatterson on Monday, August 15, 2011 8:22 PM
Internet Marketing Strategy Using Search Engin...

Image by hongxing128 via Flickr

The best online marketing campaigns use complimentary short- and long-term online marketing strategies together: PPC and SEO. It is reasonable to say this with almost no regard for a business’ size and type, if its goal is to increase online exposure, create a larger customer base, and ultimately establish healthier profits. Pay Per Click marketing is the easy-to-manipulate strategy that produces immediate results and measurable data, while Search Engine Optimization takes time to effectively develop and launch, as well as to begin to show any quantifiable results. So for companies preparing to invest in a more robust SEO and PPC management strategy, it makes sense to get one firm that can do both and will approach the two as synergistic, complimentary components of one campaign.

Android Developers Aren't Shy About Marketing to Gay Consumers

by srpatterson on Tuesday, August 9, 2011 4:29 PM
Android Developer Phone 1

Image by closari via Flickr

Smartphones running Google's Android operating system have been growing in popularity since first being introduced in 2005, and that means that Android's app market has been growing as well. With the growing popularity of the mobile app industry, the ease at which developers can add a product to Android's Market, and the relatively simple process of generating revenue, Android development has virtually exploded. So much so that many Android developers are beginning to embrace smaller niche markets such as gay consumers.

How to Set up a Wordpress Blog for your Business

by srpatterson on Tuesday, August 9, 2011 4:19 PM

If you run a small business or any enterprise for that matter, you need a website. We're well into the 21st century by now and current and future clients and customers expect you to have some kind of web presence. A decade ago, you'd need to hire a web developer to take care of this for you. Thankfully, that's no longer the case and anyone can set up a simple website with a Content Management System. The most popular CMS for blogs and websites is Wordpress. It's easy to install and configure, and the whole process can be accomplished in a few simple steps.

3 Habits of the Effective People

by srpatterson on Monday, August 1, 2011 7:45 AM
Vector image of two human figures with hands i...

Image via Wikipedia

The first three Habits of the effective people are aimed at self-awareness and understanding of oneself. The second group of habits in the concept concerns the interaction of a person with other people. The topic is extremely complex and multi-layered. Before you continue, you must understand one very significant condition mentioned by the author, which states that the effective interaction with others can only be built on the basis of genuine personal autonomy achieved through the first three habits. Or, in other words, we can better interact with others only if we know who we are and have a good relationship with ourselves. Only then, we can truly turn our attention to the others and seek effective ways to interact with them.

Microsoft Making its World Partner Conference in Toronto a Repeat Event

by srpatterson on Monday, July 25, 2011 11:58 AM
NEW ORLEANS - JULY 14:  Steve Ballmer, Chief E...

Image by Getty Images via @daylife

Microsoft's Worldwide Partner Conference used to be a series of conferences held in various places around the world that showcased the work its global divisions did on behalf of the US-based tech giant. It has since unified its conference into just one large event, held in one area Microsoft serves and operates in, on a yearly basis in the middle of the summer. It was held in Toronto in 2004, and will be again next year. And perhaps that's Microsoft's way of apologizing to the city for fleeing its early-decade SARS outbreak -- or thanking it for uniting many conferences into just one event.

Finding Pay Per Click Management Help the Old Fashioned Way

by srpatterson on Tuesday, July 12, 2011 2:15 PM
a chart to describe the search engine market

Image via Wikipedia

The funny thing about pay per click management is that as a service centered on internet-based performance, you might think that using a powerful online search engine would be an effective way to generate a list of worthwhile PPC management firms. They operate on the web, after all; shouldn’t the web be how you find them? But because many excellent PPC management firms generate a lot of their business the old-fashioned way, through networking, personal connections, and references, they don’t always have the best search rankings. This makes firing up your browser and finding the right PPC company for your online marketing needs more difficult.

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