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Microsoft Making its World Partner Conference in Toronto a Repeat Event

by srpatterson on Monday, July 25, 2011 11:58 AM
NEW ORLEANS - JULY 14:  Steve Ballmer, Chief E...

Image by Getty Images via @daylife

Microsoft's Worldwide Partner Conference used to be a series of conferences held in various places around the world that showcased the work its global divisions did on behalf of the US-based tech giant. It has since unified its conference into just one large event, held in one area Microsoft serves and operates in, on a yearly basis in the middle of the summer. It was held in Toronto in 2004, and will be again next year. And perhaps that's Microsoft's way of apologizing to the city for fleeing its early-decade SARS outbreak -- or thanking it for uniting many conferences into just one event.

Finding Pay Per Click Management Help the Old Fashioned Way

by srpatterson on Tuesday, July 12, 2011 2:15 PM
a chart to describe the search engine market

Image via Wikipedia

The funny thing about pay per click management is that as a service centered on internet-based performance, you might think that using a powerful online search engine would be an effective way to generate a list of worthwhile PPC management firms. They operate on the web, after all; shouldn’t the web be how you find them? But because many excellent PPC management firms generate a lot of their business the old-fashioned way, through networking, personal connections, and references, they don’t always have the best search rankings. This makes firing up your browser and finding the right PPC company for your online marketing needs more difficult.

How to Achieve Ecommerce Success By Leveraging Social Media

by srpatterson on Wednesday, July 06, 2011 6:23 PM
This is icon for social networking website. Th...

Image via Wikipedia

The world of shopping has turned, over the last two decades or so, to the Internet. It used to be that everyone had a brick and mortar store. As the web came online and grew in popularity, some of these stores developed websites. Others, thinking that this new technology would not catch on, did not. They were quickly left behind. Now, almost every single advertisement that you see has a URL connected to it, a place where consumers can go to explore the goods and services that are being offered. Rare is the company that does not have a website.

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