Google and Search Engine Ranking History

I went on a search this past weekend for an online service that would search all the major search engines including Google, Yahoo!, Bing, etc for the ranking of my websites based on keywords. And I wanted the keywords that it searches for to be the most searched keywords for my sites even if I was unaware of them. Then I wanted this information to be saved into history tables which I could compare from one week to the next. I was hoping something like this was available that I just hadn’t found before.

SEOBook.com

Well, my searching led me back to a tool that I had already used but didn’t realize that it was keeping history. SEOBook’s Rank Checker from www.SeoBook.com has all these features except for one. The only thing it can not do is provide keywords that you should be tracking. But it can save as many websites with as many keywords, for as long of a period as you want to run the checker. And it has a built in scheduler so checking can be done automatically. I would suggest adding this add-on to Firefox and begin tracking your keyword rankings as soon as possible.

Alexa.com

I also found another tool that could provide the one missing feature that SEO Book does not have. www.Alexa.com has a keyword feature that provides the search terms driving the most traffic to your site and search terms with the most traffic that is driving some traffic to your site. These two lists combined with the terms you want to rank well for complete all the keywords you will plug into the SEO Book Rank Checker.

Adding Indexes to SQL Server 2005 Tables

I had the opportunity this week to tune a SQL Server 2005 database to improve the performance of a web application. I first created indexes on the temporary tables within a stored procedure that was causing much of the delay and later discovered through the execution plan, there was specific bottle-neck that could be cleared. Here is an illustration of the temp table indexing:

IF OBJECT_ID('#TempTable') IS NOT NULL
CREATE NONCLUSTERED INDEX [#idxTemp_TempTable_Field1_Field2] ON #TempTable
(
[Field1] ASC,
[Field2] ASC,
)WITH (PAD_INDEX  = OFF, STATISTICS_NORECOMPUTE  = OFF, SORT_IN_TEMPDB = ON, 
IGNORE_DUP_KEY = OFF, DROP_EXISTING = OFF, ONLINE = OFF, ALLOW_ROW_LOCKS  = OFF, 
ALLOW_PAGE_LOCKS  = OFF) ON [PRIMARY]

But by executing the same stored procedure in a query window and selecting ‘Include Actual Execution Plan’ from the toolbar, I was able to see it individual query’s cost within the stored procedure. Then it is possible to look at the most expense queries, their most expensive operations, and add indexes to the permanent tables that reduce execution time.

Quite Possibly the Best Backlink Finder

After working with a number of Backlink Finders including several I have mentioned on CapturedTech previously, I have really grown to love LinkDiagnosis.com. It is not the 100% solution without imperfections but it provides information about Backlinks that I have not seen in other free and paid services.

Google Backlinks

Getting ranked in Google is still about having backlinks from relevant sites without nofollow rel tags for relevant keywords. Page rank and the number of outgoing links on the linked page are also very important. LinkDiagnosis.com combines all these factors into a Link Quality score which you can then sort report results by. Search someone else’s site backlinks and discover why they are ranked so high in Google and then duplicate their backlinks as much as possible.

One of the interesting facts about the Quality Link Score are that the nofollow tag isnt’ the end all to a quality link like many write. Numerous sites with good page rank on individual pages and few outgoing links score better even with nofollow tags. This is quite a gold mine as everyone searches and comments on pages without the nofollow, leaving endless nofollow pages without many outgoing links. Take a look at LinkDiagnosis.com today as they have just improved their server performance to handle the increased demand they are experiencing.

The Importance of the Landing Page for SEO

The Landing Page is a single page website where a visitor comes after clicking on your PPC ad or natural search engine link. The main objective of the page is to introduce the guest to your product or service. A prospect maybe in search of a service that has the ability to resolve his or her problem, and your lead capture page helps them to find this product easily.

The different gears of the landing page serve to educate the prospect, instill confidence in your service or product, and motivate them to make a purchase. For instance, the headline of the page not only grabs the awareness of the visitor, but also gives them a reasonable idea whether he has reached the right place or a site that does not contain what they are looking for. Likewise, the contents of the page enlist the significant features of the product as well as its benefits. This helps the prospect evaluate the goodness of the product, and to ascertain if the product is actually beneficial for him.

The basis of a successful online business is trust, and it is sometimes difficult to gain confidence with the client. The lead capture page makes this easier for you. It helps you to hold the prospect for sometime without him/her navigating away from your site; it talks to him about his problems, and provides him a solution to alleviate his troubles. In doing all these things, the confidence level of the guest increases. Moreover, by displaying such things as security icons (VeriSign) and testimonials in appropriate places, you can further build a good rapport with your prospective customer.

At this time, you may be wondering if all this can be done through a website. What is the need of a lead capture page? Well, if you bring your buyers directly to your company website, it is quite possible that they might get confused while navigating around. They might not be able to find what they are looking for and leave your site without making that needed purchase. Yet an additional possibility is they might find some other interesting product, and move from your site in search of more information. Thus, the prospect visited your location, but did not take any action. In nutshell, your entire SEO campaign failed.

A landing page helps you to be in command of your SEO campaign completely. It allows you to wholly showcase the product that you want to sell. You get an opening to familiarize the prospect with the diverse aspects of the product. The guest, on the other hand, gets all the vital information, including special offers and discounts, about the product in one place. Furthermore, the lead capture page should not have any navigational links, allowing the prospect to remain focused and not to wander away. It is surely easy to convince a knowledgeable prospect to buy the product from such a page.

The search engines today are accountable for almost 90% of the traffic to a site. A well-built landing page has the potential to capture all this traffic and make your online business venture booming.

Gagandeep Singh, is a Freelance Writer who writes on Landing Page Optimization and Internet Marketing.

Another Great SQL Server Grep Function

The first SQL Server Grep function I posted is one of the most popular items on the site to today therefore I thought I would share another great version of the MS SQL string search function you can use to search for terms within your database. This version uses a temporary table to store the results from a cursor and then displays the results to the output screen before dropping the temporary table.

create procedure searchforstring
@searchstring varchar(100)
as
begin
declare @SQLString as varchar(1000)
declare @TableName as varchar(255)
declare @ColumnName as varchar(255)
declare @Count as int

DECLARE C_SOURCE CURSOR FOR  
select sysobjects.name tablename,syscolumns.name columnname,'select top 1 * 
from [' + sysobjects.name + '] 
where ' + syscolumns.name 
+' like ''%' + @searchstring + '%'' ' SQL_String
from syscolumns , sysobjects, systypes
where sysobjects.xtype='U' and sysobjects.id = syscolumns.id  and 
systypes.xtype=syscolumns.xtype
and systypes.name <> 'sysname'
and systypes.name  in ('varchar','char','nvarchar','nchar','text','text')
order by sysobjects.name,syscolumns.colid

create table #result(outputstring varchar(500))

OPEN C_SOURCE  
FETCH NEXT FROM C_SOURCE INTO @TableName,@ColumnName,@SQLstring
WHILE @@FETCH_STATUS = 0  

begin
exec(@SQLString)
--print @SQLString
if @@rowcount > 0
        insert into #result values( '[' + @TableName + '].' + @ColumnName)

FETCH NEXT FROM C_SOURCE INTO @TableName,@ColumnName,@SQLstring
END  
CLOSE C_SOURCE  
DEALLOCATE C_SOURCE  
select * from #result
drop table #result
END