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Instagram Ad Platform Available to Everyone

InstaGram

Instagram is making it easy for anyone to place ads on the popular photo sharing/social platform. Previously, only major brands in the US could place ads. Now anyone in over 30 countries has the ability through a self-service interface to run advertisements. The new ad system comes into place as Facebook faces pressure from investors to make their investments in companies like Instagram more profitable. Additional Facebook purchases Oculus VR and WhatsApp have yet to make money.

The WhatsApp Advantage For Facebook

The Facebook acquisition of WhatsApp may seem excessive, and some insiders echo this sentiment. Reviewing the acquisition may present a different perspective, and the $19 billion price may not seem excessive after all.

WhatsApp users fit the demographic mix of customers that Facebook may be searching for. Facebook enthusiasts display a preference for mobile messaging that works as a social network as well.

You can send messages to a single recipient or to many recipients with WhatsApp. 600 million photos are sent daily with WhatsApp, and this is greater than the number of photos that are uploaded to Facebook each day. 62 percent of Facebook users are active each day, but WhatsApp reports daily activity of 70 percent.
Facebook wants to grow its base, and the WhatsApp purchase mirrors the Instagram acquisition of 2012. Facebook has lost some of its younger customers, but WhatsApp may help them recapture the teen and tween mobile messaging market.

Instagram Has More Engagement Than Twitter

instagram-twitter-filter

Data released this week by Socialbakers showed that Instagram photo posts had 50 times the engagement for big brands as similar posts on Twitter. This follows a story that the photo app surpassed Twitter in total number of accounts, 300 million to 284 million. The study looked at the top 25 brands on each network and then compared user interaction with the brand’s posts. Twitter feels that it has more reach that is not easily tracked in such reports since it allows tweets to be viewed by non-account holders.

Using The Instagrate To WordPress Plugin

Dec 11 2013
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Photo Tagging On Instagram And Its Online Marketing Potential

Instagram - 8

Instagram - 8 (Photo credit: BrentOzar)

Photo Tagging On Instagram And Its Online Marketing Potential

Instagram now allows users to tag others in their online photos. Without a doubt, this news comes as a welcome addition to the site's features. A user can tag any other username in their own photos to increase the social interaction between members. The fact of the matter is that marketers can utilize this feature, too. Fortunately, online marketing opportunities just expanded thanks to Instagram.

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 Steve Patterson
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