Captured Technology

All Posts Term: Online Marketing
119 post(s) found

Winning a US Election With Digital Marketing

USElection

There has never been an election in the past that has been so encompassed by digital marketing, but it has become blatantly clear that those candidates that are focusing on digital marketing tactics are gaining a distinct advantage. Digital marketing is essentially trying to reach people and pull them to a certain vote, through various platforms on the internet, which is truly one of the most effective ways of marketing a campaign these days. This is due to the fact that most people spend a huge amount of their time on their computers, tablets, smart phones, and various other devices that all access digital platforms.

Black Friday Ads In October

BlackFriday

No one likes when the stores start displaying Christmas items before Halloween has passed. But according to reports from groups like AdGooroo, Black Friday ads are already being run on popular PPC platforms across the Internet. Companies are hoping to get an early jump on shoppers who want to save by purchases items on the most popular shopping day of the year.

Learning SEO Tools Helps To Boost Organic Traffic

SemRush

Nothing Boosts Keyword Rankings and Organic Traffic Like SEO Tools

The main goal for any kind of blog or website is to get visitors from the search engines to come there. Search traffic brings you 'targeted' visitors, people who are already looking for the kind of products or services you are providing. It takes the right tools to set your website up to get plenty of organic search engine traffic.

If you're on the hunt for the best SEO tools available so you can boost your organic traffic and rank higher for your keywords, then here are some valuable tools -

Instagram Ad Platform Available to Everyone

InstaGram

Instagram is making it easy for anyone to place ads on the popular photo sharing/social platform. Previously, only major brands in the US could place ads. Now anyone in over 30 countries has the ability through a self-service interface to run advertisements. The new ad system comes into place as Facebook faces pressure from investors to make their investments in companies like Instagram more profitable. Additional Facebook purchases Oculus VR and WhatsApp have yet to make money.

Google Shows Tweets In Search Results

GoogleAndTwitter

Earlier this year, Google and Twitter partnered to bring tweets to Mobile search results. The results have been good for both companies and now Google is adding Tweets to its desktop results also, according to an article update from the company. Twitter gets new users from the partnership as search users want to be a part of the conservation they see in their search results.

Building Your Site With GoDaddy Hosting

godaddy

You might have seen one of GoDaddy's Superbowl ads or the GoDaddy girls on the Internet. They're really everywhere. GoDaddy is one of the leaders in the domain name and hosting market. They make it easy to get your own site up and running. This could be the solution for a better blog with WordPress or a better site for your thriving business. Here are some things you should know about GoDaddy hosting.

Google Rolls Out Mobile Based Search Results

MobileSearchResults

Google announced that it would be rolling out a Mobile Friendly Update this week based on the mobile qualities of a website. Early Wednesday morning, there was not much change in the search results of many sites leading some to wonder if a change had been made at all. Google has stated that the roll-out will be a one week process, so changes might still be coming. Companies such as Search Metrics and SEOClarity were not able to pick any winners or losers as they did not see any significant change in the search results from Google.

Sites such as WikiPedia.org might see better results within mobile searches as their site is fairly friendly to mobile devices. Websites should not see any change in ranking when searching from a desktop as this update only affects mobile searching. Google started informing webmasters in their webmaster tools dashboard if their site had mobile issues. But no action was taken against those sites until this week and the announcement from Google.

Microsoft's And Yahoo's Search Partnership

Apr 17 2015
3
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MicrosoftYahoo

Microsoft and Yahoo are going to continue their 2009 partnership in order to increase Yahoo search potential and add value for its advertisers.

The two companies have a goal to make their partnership even stronger.  They want to make the search engine experience even better over various platforms.  They also want to add value for their advertisers and make the platform stronger for other partners that are involved.

The Microsoft and Yahoo partnership began back in 2009 when the two CEOs of the companies Carol Bartz and Steve Ballmer made it official.  The companies want to compete with Google and in order to do so, they collaborated with a plan in which Yahoo would get more into sales while displaying Microsoft's search tools.  This would happen over a 10 year period.

Mobile Development Tools Presented By Yahoo!

Yahoo

Flurry Inc. has provided a suite of mobile development tools for Yahoo! that it is encouraging others to use to developed new applications. Yahoo! CEO Marissa Mayer presented the tools today at Yahoo!s first Mobile Developer Conference in California. Outside developers can include marketing, video, search, along with content in new apps they develop using the suite.

Instagram Has More Engagement Than Twitter

instagram-twitter-filter

Data released this week by Socialbakers showed that Instagram photo posts had 50 times the engagement for big brands as similar posts on Twitter. This follows a story that the photo app surpassed Twitter in total number of accounts, 300 million to 284 million. The study looked at the top 25 brands on each network and then compared user interaction with the brand’s posts. Twitter feels that it has more reach that is not easily tracked in such reports since it allows tweets to be viewed by non-account holders.

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 Steve Patterson
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