The Google Pay brand aims to consolidate various payment brands under one umbrella. Google offers the move as one of simplification. By streamlining how it offers its payment method tools to consumers it places them under a single brand called Google Pay.
Pali Bhat, Vice President of Product Management for Payments, covered this strategy via blog post. He cites the move as more of a rebranding than any significant change to a single product. Instead, he discusses how products like Android Pay(Google's platform for loyalty and mobile payments) and Google Wallet(a peer to peer payments app) can coexist harmoniously.
The strategy should allow online transactions to become more simple and clear in the future. Those who save payment information within their Google accounts needn't worry about figuring out which particular app to use as it would all be conducted within Google Pay.
Bhat writes via blog post that such transactions will be easier and faster due to this saved payment information and also offer "peace of mind". He also forecast that consumers can expect to see Google Pay in more places online.
Everyone wants to drive blog traffic but it's not always obvious how to achieve that end. With billions of websites out there, how to you make people go to yours? Here are a few simple tips:
Mention People in Your Posts
No man is an island and no blogger can get traffic completely on their own (unless you want to pay a fortune in PPC prices). Therefore you need to get other people to help you share your content. One way is to write blog posts that contain contributions from other people.
Reach out to thought leaders in your vertical and ask them to help you write a post. This can be something as simple as submitting a short paragraph related to their opinion on something. Compile your post then reach back out to these folks and ask them to share the content on their networks and link to it.
Cyber Monday figures are looking impressive as the day starts off to the tune of $840 million in sales. The day is supposed to end with figures exceeding a staggering $6.6 billion making it the most profitable day in online sales history.
All of these impressive figures have originated from Adobe. Adobe extrapolates the information from information provided by online transactions from the top online retailers. As expected, Amazon sales account for a large percentage of all the Cyber Monday sales. The projections for the 2017 holiday season exceed those for 2016 by more than $10B.
With such impressive figures at hand, it is interesting to note how people are making online purchases. According to a report by Adobe, up to half of all visits are coming from mobile devices. Almost 40 percent of all sales are originating from mobile devices, a figure larger than ever.
Evergreen SEO methods have stood strong throughout time. This is amazing feat for such a fickle method that is ruled by ever changing algorithms. Methods that once were sure fire short cuts to achieve high ranking results have fallen to the wayside. The following Evergreen SEO methods and techniques worked when they were first implemented and they keep working.
This method is also known as external links. The basic concept is simple. You provide a link to a website on your website. In turn that website will provide an external link to your website. Google has penalized this method, however, it is still widely used amongst bloggers and other social media platforms. The exchanging value exposes your website to the traffic of the other websites instead of relying on just your own organic traffic. More exposure and more traffic can equate to a higher search result rank.
Research the keywords that are used by your target audience. When you find several appropriate keywords use relevant and quality content on your site that contains these keywords. Be sure to use them naturally and do not excessively and unnaturally fill your website with keywords as this will hurt your search ranking.
Instagram redesigned its app. As a result, its call-to-action bar looks a little different. Now, the the bar is a way for the company to subtly display more advertisements. Obviously, the change was made so that Instagram could get more ad clicks from its users. This is why the ads were blended to look like regular Instagram content. They don't stand out as much, which means that users might click on them more.
Before the changes, the call-to-action bar was blue, and it was positioned below videos and images. The redesign makes the bar blend in more with images and videos as they constantly change. For example, if there is an environmental ad that shows trees in the forest, the call-to-action bar changes to green or earth tones to match the greenery in the images. Or it might be red or orange, if the image or picture shows a blazing forest fire.
YouTube is a terrific place to promote and advertise your business. In an image driven world full of competition, videos are a great way to get noticed and to stay relevant. However, simply posting a video, on any social media site, is not quite enough. You need to draw traffic to your video so it can be seen by your target audience. This is an essential key to making sure your video is actually marketing your business and ranking your YouTube videos
A lot of research has been conducted on how to make the most effective video, get the best ranking and most views on YouTube. This research has produced a few tips on how to best optimize your videos.
Make it Brief
Try to keep your video at around three minutes. Never make a video longer than this unless it is for some type of demonstrative purpose that is impossible to make shorter.
Make Better Videos not More Videos
It is a better use of your time and will produce more views if you spend your time to make high quality videos instead of a high quantity of videos.
Youth Prefer Instagram and Snapchat over Facebook
Some interesting facts have emerged from eMarkter's most recent mobile forecast regarding how the young are using social media sites. The most important finding is that younger social media users prefer Instagram and Snapchat over Facebook.
Facebook has 14.5 million users in the 12-17 year old demographic, but Snapchat has 15.8 million in the same age group. Instagram lags behind both with about 4.2 million users in this age group. However, among 18-24 year old users, Instagram has almost the same number as both Facebook and Snapchat with Instagram having 22.1 million, Snapchat 24.4 million, and Facebook coming in at 23.5 million. These statistics are for U.S. users of these social media sites only.
What is Classed as a 'Low Quality Page' in the Eyes of Google?
How Google Measures 'Quality'
Google offers a fair amount of guidance about the difference between low quality and high quality, and many of these points are fairly obvious. Some of the other points are quite fascinating though, so here's the lowdown...
Google Desires Original Content
Google wants to ensure that the value searchers get from the content they find is unique. This means unique in terms of the value that is offered, rather than the phrases or words on the page. Refer to Whiteboard Friday if you have any further questions about unique value.
Publishers claim that affiliates give them more revenue than any other type of advertising
A recent study indicates a prosperous future for affiliate advertising and social media promotion.
The advertising tech sector has been changing over the past few years. Lots of publishers have looked to other advertising methods to generate revenue.
Vendors are trying to find an alternative to display marketing, because the online content landscape has been impeded recently by advert blockers.
Viglink, the content monetizing portal, wanted to understand what vendors and publishers thought about affiliate advertising services, with regards to value, spend and sentiment.
It asked 100 vendors and 500 publishers that presently use affiliate advertising programs.
Following these five steps can help to ensure you create a successful blog:
1.) Know Your Audience
You should never run out of subjects to blog about if you choose a subject that can be expanded upon. Your audience will also grow and appreciate what you are writing if you come across as knowledgeable, do your research and target your blog to a specific audience.
2.) Engage Your Readers
To keep your readers interested for as long as possible, make sure you stay on topic, and use internal and external links so that your readers can get additional information from other sites.