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All Posts Term: Online Marketing
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Using Twitter For Business

TwitterforBusiness

Recent studies of Twitter user behavior have indicated that business owners who respond to tweets in a timely manner will see improvements in their customer loyalty over time. Many common Twitter conversations revolve around a negative experience with a company when the business owner answers and wants to make amends. The question is whether this is an effective use of the company's time.

According to current research from both Twitter and Applied Marketing Research, responding to complaints is a positive way to build better customer rapport and correct problems. When a customer receives a response to a complaint, they're up to 20 percent more likely to spend more on a product or service from the same business. They're also up to 44 percent more likely to recommend the business to their friends and family.

A Review Of WP Engine Hosting Service

wpEngine

Generally, people who run online businesses constantly need to make daunting decisions. Perhaps the biggest of this is the choice of hosting service to reliably power a WordPress blog. The WP Engine is a service that claims to offer support, speed and security all while providing utmost uptime.

Why Consider WP Engine as Your Primary Option?

There are various features that make this hosting service highly beneficial for bloggers. For starters, this service will greatly help your effort to establish and anchor yourself in the web arena for a long time. WP Engine has maintained a good reputation in the WordPress community for a while now. But to be honest, one would likely start searching for an alternative hosting service upon viewing the price at which WP Engine's entry-level hosting plan goes for.

Google Rankings With Freshness Update

Google_Panda_Update

The freshness update that Google has implemented in its algorithm opens up greater opportunities for websites to increase their overall rankings. With slight adjustments to older content bloggers can benefit from this update. The Google Freshness Update is great for searchers because it ensures fresh content and also benefits bloggers who are rewarded for making the appropriate changes to their content.

Bloggers can update content via different methods. The following goes a little deeper into these methods.

Because Google wishes to reward bloggers who create content more frequently, websites that update their content on a regular basis will be scored with higher rankings. But, just posting new content more frequently is not the only factor that should be considered. The quality of your content is also important. Posting high quality content on a regular basis is the best combination to ensure your SERP rankings increase.

Top Tools And Resources For Your Website

BlueHostBanner

The best tools and resources for your website include a content management system such as WordPress, along with a good web hosting company and some other tools that will help bring in traffic to your site. WordPress is the top recommended publishing platform for building and maintaining a website. It's flexible to a wide variety of your specific needs, whether as a hobby or to set up your own business. A few other content management platforms are available, but WordPress is definitely worth investigating. This site runs no DotNetNuke for instance.

BlueHost or InMotion is recommended for any self-hosted website. This option gives you more freedom and flexibility as far as the design and content you want to place on your site or blog. The tech support from BlueHost has earned the company plenty of good reviews. And the Pro account at InMotion provides great Wordpress hosting at an incredible price.

Making Extra Money Online

Swagbucks

Don't expect to get rich overnight from these articles, but if you are looking for a reliable work at home scheme, or if you want to supplement your current income, you can get some useful tips.

One website worth you taking a look at is Swagbucks. The site can help you to make a few extra dollars in various quick and easy ways, including trading in used books and video games, reviewing websites, taking simple surveys and answering polls.

Selling your unwanted stuff on eBay is a lot easier than you think, and it understandably remains one of the most popular ways to make extra money online.

Important Metrics For Ranking A Website

AffilaiteMarketing

The importance of various metrics and how these factors influence your website's ranking in the search engine results is an essential part of boosting your site's ranking. Factors, such as PR, MOZ rank, domain authority and page authority are certainly important; however, another important metric is Trust Flow. Here's how these factors can influence SERP results.

Google Page Rank

Relevant links from high authority websites can influence page rank. These links can help a site rank, but it is only one factor of many that must be considered.

Domain Authority

Moz.com introduced Domain Authority as a measure of 3 factors, domain size, popularity and age. The higher this number, the more credibility the site has. Credibility is determined by the number of quality links pointing to a page or site. A popular website with numerous outside links as well as excellent interlinking will typically have greater credibility. This domain authority score is important for ranking with Google.

4 Shortcuts To Improving Your Google Indexing

GoogleIndexing

If your website can't easily be found on Google, few people will know that it actually exists! As the largest and most popular search engine, acquiring organic traffic is imperative to meeting the website owner's goals.

Try the following 4 tips to guide you in improving your website's Google indexing results:

1. Ensure You Exist on Google

Don't bother with the submission form that Google has. Instead, aim to get a backlink to your site from a website of repute. This shows that your site is well-thought of and that you're not just a spammer. Neil Patel explains how Google crawls your site in this article.

Ways to Promote Your Infographic Online

2104.cdr

Infographics have become a popular way to demonstrate a point visually and get links back to your site at the same time. You can take a long post and simplify the message into a visual presentation that readers will enjoy and want to share. Here are some great ways to make sure you get lots of traffic from your infographic creation.

Add the infographic to your site: If you have created an infographic, make sure to first post on your own site.

Provide an embed code so others can easily place the infographic on their sites. Also have Social Sharing buttons on the page so it is easy to share your work on social networks.

Promote your Infographic in your own social accounts and Facebook properties.

5 Ways To Re-Present Your Original Blog Content

BlogContent

Blog posts are usually the most popular method of publishing original content on our platforms. But what are the best ways to use those written words to create a different piece of content?

Try these 5 ideas to repurpose your blog content:

1. Record yourself or someone else reading out the blog content word for word and create an audio file.

Publish and make the audio available as a podcast, bonus for subscribers or free content for subscriber list building.

2. Repackage the Content as an Infographic

Visually represent the most important points and concepts from your blog.

Publish as a bonus for subscribers or free content for subscriber list building. Or share as an image on social media with a link back to your blog post or some other destination.

In an era where many people prefer to digest information and ideas visually and quickly, infographics can be the perfect bite-size option. As well as the greater likelihood of them being shared, they are great bait for those persons who still like to read in-depth content.

Grow Your Online Business With Automation and Outsourcing

crowdsourcing

Doing the urgent things instead of working on the important things.

Your blog dies if you do not do the important things.

Automation

Automation is one solution. Any routine boring tasks, automate them. The work required is quickly paid off.

For example, posting items to social media. Pick one of two times a day to post your new content to social networks.

Posting content can also be scheduled to happen and certain times.

IFTTT is a great tool to publish your content to various networks and it is totally free. You can reuse someone else’s recipe to automate things you do daily.

Macro Scripts are great things to use to automate tasks. iMacros web browser plugin is a big time saver.

Linking tools are a great way to monetize your website without going through all the work in joining networks and placing links on your site. Infolinks for example, has a plugin that will take words within your post and make them into links that you then get paid for when certain actions occur.

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 Steve Patterson
 417  245440  8/7/2017

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