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All Posts Term: Online Marketing
138 post(s) found

How To Get The Most Out Of Your Ecommerce Product Pages

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Product pages of ecommerce websites may not be the first page visitors see, but they are the most important “call to action” pages, since it is here that the casual visitor is on the verge of conversion, is about to click on the ‘buy’ button and pay for it by entering his credit card number. It is because of this that website product pages gain significance and are critical for the success of the ecommerce business. In fact businesses spend a lot of money on their product pages for this reason, and may not always get returns in proportion to the expense incurred. A well-designed and aesthetically appealing product page is a big asset and hence it is beneficial to follow the basic principles of product page design.

Four Ways to Improve Email Conversions

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With computing heading ever more mobile your marketing campaign needs to do the same. You must always bear in mind that your customers, or potential customers, may well be reading that fancy image rich email on a small smart phone, tablet device or laptop. Once you are aware of this there are two or three things you can do to make sure your campaign is prepared to take on all devices and bring in more conversions:

5 Solutions to Help Maximize Your Online Sells

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If you run an online business, you have certainly wondered how to maximize your presence in cyberspace in order to get more sales. As the internet is still an evolving and developing entity, many people who start a business online are wondering the same thing. And while being a business owner online or offline can be a challenge, there are some simple things you can do now to maximize your current sales, as well as secure your future sales.

Why PPC and SEO Work Better Together

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The best online marketing campaigns use complimentary short- and long-term online marketing strategies together: PPC and SEO. It is reasonable to say this with almost no regard for a business’ size and type, if its goal is to increase online exposure, create a larger customer base, and ultimately establish healthier profits. Pay Per Click marketing is the easy-to-manipulate strategy that produces immediate results and measurable data, while Search Engine Optimization takes time to effectively develop and launch, as well as to begin to show any quantifiable results. So for companies preparing to invest in a more robust SEO and PPC management strategy, it makes sense to get one firm that can do both and will approach the two as synergistic, complimentary components of one campaign.

Finding Pay Per Click Management Help the Old Fashioned Way

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The funny thing about pay per click management is that as a service centered on internet-based performance, you might think that using a powerful online search engine would be an effective way to generate a list of worthwhile PPC management firms. They operate on the web, after all; shouldn’t the web be how you find them? But because many excellent PPC management firms generate a lot of their business the old-fashioned way, through networking, personal connections, and references, they don’t always have the best search rankings. This makes firing up your browser and finding the right PPC company for your online marketing needs more difficult.

How to Achieve Ecommerce Success By Leveraging Social Media

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The world of shopping has turned, over the last two decades or so, to the Internet. It used to be that everyone had a brick and mortar store. As the web came online and grew in popularity, some of these stores developed websites. Others, thinking that this new technology would not catch on, did not. They were quickly left behind. Now, almost every single advertisement that you see has a URL connected to it, a place where consumers can go to explore the goods and services that are being offered. Rare is the company that does not have a website.

Privacy Control Setting for LinkedIn You Need to Understand

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Setting your LinkedIn privacy controls when you use LinkedIn for networking and marketing is quite important. It is common for social members to skip the privacy settings as they begin to establish their online social presence especially when they are promoting a business through LinkedIn. But there are things that you do not want everyone to see as you make updates to your LinkedIn profile.

How To Create a Successful Blog


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There are thousands upon thousand of blogs online. Bloggers try to post information about anything ranging from collect insects, to travel blogs, to how-to-guides on scrapbooking. Many bloggers don’t just post blogs for fun or for their sake but they attempt to bring in new ideas, concepts, and pictures for the world to see. You should be creative and attractive in order to get more hits than the other contenders.

How Panda Update Affected SEO Techniques

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The most important thing in every individuals mind today is that because of the Google farmer / Panda update the act of article promotion has lost some of its value. Some of these individuals have found if an article is totally dependent on search engine traffic, it may no longer drive clicks to the website and has lost its high ranking on Google.

A major thing which is missed by almost all of the article dealers is the community factor on most of these sites. Not the whole thing, article encyclopedias are just a source of trainings and not more than that. In most of the networks for article individuals can interact with each other through the help of forums, comments, as well as areas where they can ask questions and anyone can answer them according to his/her knowledge which help them in enhancing their knowledge and the quality of content they write.

Groupon IPO Places Them Out Front

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The Daily Deals space has grown rapidly since Groupon became popular a little over a year ago. Competitors have popped up nationally and locally to compete for small business deals in all major metropolitan areas of the country. Nationally, LivingSocial and EverSave have tried to duplicate the success of Groupon and done so successfully. The barriers to entry being so low has allowed the great competition to flourish. But the first mover and the one able to scale most rapidly will probably win out, and the Groupon initial public offering (IPO) of stock allows them to scale quickly.

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 Patrick Stevens
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