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All Posts Term: online marketing
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Photo Tagging On Instagram And Its Online Marketing Potential

Instagram - 8

Instagram - 8 (Photo credit: BrentOzar)

Photo Tagging On Instagram And Its Online Marketing Potential

Instagram now allows users to tag others in their online photos. Without a doubt, this news comes as a welcome addition to the site's features. A user can tag any other username in their own photos to increase the social interaction between members. The fact of the matter is that marketers can utilize this feature, too. Fortunately, online marketing opportunities just expanded thanks to Instagram.

Why PPC and SEO Work Better Together

Internet Marketing Strategy Using Search Engin...

Image by hongxing128 via Flickr

The best online marketing campaigns use complimentary short- and long-term online marketing strategies together: PPC and SEO. It is reasonable to say this with almost no regard for a business’ size and type, if its goal is to increase online exposure, create a larger customer base, and ultimately establish healthier profits. Pay Per Click marketing is the easy-to-manipulate strategy that produces immediate results and measurable data, while Search Engine Optimization takes time to effectively develop and launch, as well as to begin to show any quantifiable results. So for companies preparing to invest in a more robust SEO and PPC management strategy, it makes sense to get one firm that can do both and will approach the two as synergistic, complimentary components of one campaign.

The Dark Underbelly of Online Marketing

online marketing

My jaw dropped. I didn’t know quite how to react to the longest consumer watchdog article I have ever seen – and, this, in the New York Times. The article – “A Bully Finds A Pulpit on the Web” – is a must read for anyone involved in online marketing and, more broadly, search engine optimization, for that matter. New York Times reporter, David Segal, takes the reader through the nightmarish business model and world of a dubious online marketer who works on the shady edge of the web and is the self-professed “Howard Stern of online commerce.” As a web professional, I read and cringed my way through all eight pages of this outlandish story with a mixed sense of awe and fearful disgust.

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