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All Posts Term: seo
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Evergreen SEO Is Timeless

EvergreenSEO

Evergreen SEO methods have stood strong throughout time. This is amazing feat for such a fickle method that is ruled by ever changing algorithms. Methods that once were sure fire short cuts to achieve high ranking results have fallen to the wayside. The following Evergreen SEO methods and techniques worked when they were first implemented and they keep working.

Exchanging Value

This method is also known as external links. The basic concept is simple. You provide a link to a website on your website. In turn that website will provide an external link to your website. Google has penalized this method, however, it is still widely used amongst bloggers and other social media platforms. The exchanging value exposes your website to the traffic of the other websites instead of relying on just your own organic traffic. More exposure and more traffic can equate to a higher search result rank.

Keyword Research

Research the keywords that are used by your target audience. When you find several appropriate keywords use relevant and quality content on your site that contains these keywords. Be sure to use them naturally and do not excessively and unnaturally fill your website with keywords as this will hurt your search ranking.

Ranking Your YouTube Videos

RankVideos

YouTube is a terrific place to promote and advertise your business. In an image driven world full of competition, videos are a great way to get noticed and to stay relevant. However, simply posting a video, on any social media site, is not quite enough. You need to draw traffic to your video so it can be seen by your target audience. This is an essential key to making sure your video is actually marketing your business and ranking your YouTube videos

A lot of research has been conducted on how to make the most effective video, get the best ranking and most views on YouTube. This research has produced a few tips on how to best optimize your videos.

Make it Brief

Try to keep your video at around three minutes. Never make a video longer than this unless it is for some type of demonstrative purpose that is impossible to make shorter.

Make Better Videos not More Videos

It is a better use of your time and will produce more views if you spend your time to make high quality videos instead of a high quantity of videos.

Search Engine Optimization (SEO) in 2016

Seo

Many companies ignore Search Engine Optimization because they payoff is not apparent immediately and they often do not know what needs to be done to improve their position in the search engines. But it is vital especially for new and smaller companies and there are certain factors that you can work on that will provide a lift.

The three keys to a better ranking in Google are backlinks, page speed and content. A recent study looked at 20 possible ranking factors and determined that five of the twenty were the most important. First was the number of websites that have links to yours. If the number of sites linking to you is high, Google will rank you better. This is classic SEO. It is common to think that the quality of a backlink is important. The quantity is also still very important. While getting links from similar sites is great.

What Your SEO Campaign Needs

SEO

Only advanced SEO methods produce the results that you really want. There uncommon tactics will help your site get better positioning in Google.

Use a service like Ahrefs to find sites that are linking to your competitors. You might have trouble getting page 1 competitor links but as you move further down in the results, you will find that older sites linking out to page 5+ will be willing to add your site to their set of relevant links. Send their webmaster a request to link to your new more robust content.

Info graphics still work but are getting a little overplayed. Make sure your info graphic has great data and looks incredible. Add some motion to your info graphic to get a lot more social shares and traffic back to your site.

Are You Making These 6 SEO Copywriting Blunders?

Freelance writer / critic Leonard Pierce on th...

Freelance writer / critic Leonard Pierce on the panel "Songs Absorb Conflict" at the 2008 Pop Conference, Experience Music Project, Seattle, Washington. (Photo credit: Wikipedia)

Are You Making These 6 SEO Copywriting Blunders?

If you’re like me, you already have. Heck, no one’s perfect. But, Google’s 2011 release of Panda (and 20 subsequent updates so far) means that the search engine focuses on quality content much more than ever before.

Because Google’s goal lies in serving the best quality search results, you can bet it will continually refine its ability to give the marketplace what it wants. What Google means by quality is much different than what an experienced freelance writer produces as a final product. But, if you pay attention to these 6 common blunders, you keep the quality of your copy at a level both Google and your readers appreciate.

How to Get More out of Google Analytics

Image representing Google Analytics as depicte...

Image via CrunchBase

How to Get More out of Google Analytics

As a website owner there's a good chance you use Google Analytics to track visits to your website. It can be a very powerful tool to get to know your website, visitors, and keywords intimately -- provided you know where to look and what to look for. Here are some top tips to getting the most out of your Analytics account. 

Getting The Most From SEO

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

Getting The Most From SEO

For successful results with SEO, you need to be constantly one step ahead of your competitors. The following five tips can help you to achieve the search engine ranking that you are looking for:

1.) Creating Content

Having easy to read, relevant and interesting content on your site is important, and fresh content is a great way to attract and keep visitors. Good content not only appeals to readers of your site, but to the indexing programs of the search engines too.

Good content can include articles and blogs, and it can also help to increase your number of external backlinks, helping your SEO even further.

What SEO Hosting To Choose

What SEO Hosting To Choose

If you are wondering what SEO hosting to choose, maybe this will help you. Multiple IP SEO Hosting or multiple c-class IP's are good to use. Search engines like these sites on different IPs. It is useful in diversifying them and keeping them on different c-class. Also if the algorithm in the search engine changes and hits your website, you will not lose all of your rankings. As for what Google sees, it sees no relationship between other sites you own and your main site. So if you want to keep your rankings, you should check out multiple IPs for your website.

Study Shows that Negative SEO Is Real

Image representing Google as depicted in Crunc...

Image via CrunchBase

One of the biggest fears held by most website owners is that any small mistake they make in producing their content or interacting their users will immediately lead to precipitous drop in their ranking at major search engines like Google. And, while it's responsible to avoid these pitfalls and mistakes altogether, it's worth noting that an immediate and mind-blowing drop at the internet's search leader is simply not likely in many cases. Such a theory was proved correct by an SEO firm which recently decided to deliberately destroy a reputable website's search engine rankings. As part of its project to make a first-page result into a last-page afterthought, the company loaded that website up with more than 50,000 undesirable links. This included forum posts, blog comment links, and other links placed into the sidebar for the sole effect of destroying the site's reputation.

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 Patrick Stevens
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