Black Friday 2016 Breaks New Records
Black Friday sales online to hit an unprecedented $3 billion, more than $1 billion on mobile devices
Black Friday Internet shopping is still growing, and last Friday was a case in point. A recent report by Adobe, that tracked ecommerce transactions over the sales period, showed that Black Friday broke records by exceeding $3 billion in turnover. Also, it is predicted to be the only day in American retail history to generate more than one billion dollars off of mobile devices.
With $3.05 billion predicted by the close of the day, Black Friday 2016 has surpassed Black Friday 2015 by 11.4 percent, according to Adobe.
Earlier on in the day, it became clear that mobile devices were having a considerable influence on the phenomenal ecommerce sales recorded on Black Friday and Thanksgiving Day. Large retailers, such as Wal-Mart, Amazon, eBay and Target, reported that mobile sales and traffic were on the increase. Amazon announced that orders from mobile devices on Thanksgiving beat those received on Cyber Monday in 2015 for instance, and Wal-Mart claimed that more than seventy percent of its' website visitors on Thanksgiving were on mobile devices. Target reported that sixty percent of sales on Thanksgiving were from mobile too.
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