Captured Technology

Best Social Media Management Software

Mar 11 2014

Sign up: Sprout Social

Sign up: Sprout Social (Photo credit: Rob Enslin)

The most effective social media management software is decided and defined by customer testimonials (based on reviews) and scale (based on vendor size, social influence and market share) and set into four categories.

Leaders provide social media management software that receive higher ratings from G2 crowd users and have substantive market share, scale and global service and support resources. Tweetdeck and Hootsuite are the leaders.

Top performers offer products that get higher ratings by users but have yet to achieve desired market share and scale of vendors in the leader category. Sprout Social, Buffer, GroSocial, Sendible AgoraPulse are the top performers.

Contenders have substantial resources and scale. However, their products have received less than average user ratings or insufficient number of ratings to validate their products. Facebook Pages Manager, Buddy Media and Google Wildfire are top contenders.

Niche vendors lack market share and scale like the leaders. They might have received positive ratings by customers but do not have adequate reviews to validate their products. Spredfast, Gremln and Lithium are popular niche vendors.

HootSuite

Hootsuite enables you to keep track of keywords, handle multiple Twitter, LinkedIn, Facebook, Ping.fm, Foursquare, and WordPress profiles, docket messages and assess your success.

A firm with approximately 500 from Vancouver Canada, Hootsuite received the highest satisfaction score of 96 percent from customers. About 81 percent reviewers think that the company is heading in the correct direction, and more than 90 percent of reviewers would love to recommend the product to others.

Agora Pulse

A Facebook Marketing and CRM suite, Agora enables Facebook page owners as well as marketers to supervise and handle their pages and get more Facebook traffic, fans and quality opt in leads.

A firm of about 10 from Paris (France), Agora got the second highest user satisfaction ratings of 91 percent. All reviewers felt that the company is heading in the correct direction, and more than 90 percent reviewers would love to recommend the product to others.

Sprout Social

Sprout social is a top most social media management software product which offers engagement, analytics, publishing as well as team collaboration tools.

A firm with about 105 from Chicago (Illinois), Sprout Social ranked third with a user satisfaction score of 90 percent. 92 percent reviewers felt that the company is heading in the correct direction, and more than 80 percent reviewers would prefer to recommend the product to others.

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