Captured Technology

How to Use Article Directories to Drive Website Traffic

Jan 24 2010

How to Use Article Directories to Drive Website Traffic

People often come back to the internet primarily because they're seeking content. By providing information that they are searching for, you will be able to gain loyal readers who will repeatedly visit your website. Providing the information they seek can lead readers back to you again and again. If you are a writer, use your skill to promote your website through article directories.

What are article directories? These are places online where webmasters usually go to find valuable content related to their specific field or industry. Regular people surfing online also stumble upon article directories in their search queries.

As an online entrepreneur, you can use article directories to your advantage. If your content is published in any of the top directories, you can gradually build a massive readership base on the internet. The more articles you post, the better chances you have of being seen by the internet crowd. Doing this is not as hard as it seems. All you have to do is follow simple editorial guidelines. Article directories may differ in rules and guidelines, so make sure you double check your work before submitting.

The simplest way to write articles is to write about things you have an expertise in. In other words, create content relevant to your niche. As long as you stick to a particular topic that you love and know lots about, you will never run out of thoughts to write. If you're in a business to business niche, why not create content regarding entrepreneurship, how to spend money wisely, or "how to start a small business"? The point is, you have to start sharing information and expertise that you already have.

Keys to Attracting Traffic to Your Site

1 Whatever article topic you choose, make sure that you have an eye-catching, jaw-dropping headline. Then do not disappoint them with information found in the article body. Articles with bullet points and step-by-step guidelines tend to get read more than the others. Why? Because people perceive bullet points and numbered steps as an easy way to read information. All they have to do is skim through your article and they get the info they need.

2 Insert Keywords In Your Article. If your content is an average of 400 to 500 words, you can mention any particular keyword approximately six or seven. If you overuse those keywords, you will be guilty of "keyword stuffing" and your article can get rejected or banned by the directories. So a bunch of competitive keywords that you want to use, include them in separate articles instead of stuffing them all in one article.

3 Submit articles to well-known, high traffic article directories. Hundreds of thousands of online readers usually hang around sites like About.Com and Ezinearticles.com to seek info. If your articles are published in those directories, you can have maximum exposure for your site. All it takes is for web surfers to type your keywords on the search box and they have the potential to find you online. The truth is, the more people get to read your articles, the greater chances that they will seek more information and navigate towards your main site.

4 Use your author resource box. This is the most important aspect of your article marketing efforts. An author resource box is a block of text found at the bottom of all your articles. This box contains teaser information about the author, and a link that points to his or her website. Once people read your online articles and enjoy reading them, those people are more likely to find more info about you. They do this by clicking on your resource box and follow you to your main website.

While it is true that audio and video are very helpful for marketers in these modern times, written content still stands as the best piece of online promotional material. Drive website traffic to your website by submitting highly interesting topics to the article directories.



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 Steve Patterson
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