Captured Technology

Company Newsletters Are Good Marketing Tools

Jul 19 2012

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Company newsletters are a great way for businesses to promote their products and services to customers. New company developments can be shared and employees can be highlighted for their accomplishments. Marketing the newsletter is important because preparing this promotional material takes time, so it is important to get the information out to the masses.

The company newsletter will have some information about the company such as the history, its mission and vision and plans for future development. The newsletter can be used to promote existing and new products and services. Significant growth in a particular area or special features of a product are good information for a company newsletter. Managers can share information about employees and highlight their achievements and stories of personal growth and development. New hires can also be featured as well as recent retirees and interns. This helps to boost morale in the organization and aids in improving the employees' self esteem.

A small committee is usually charged with the responsibility to prepare the newsletter and have it properly edited before dissemination to the public. Once the company newsletter is completed, then it must be properly marketed. Many businesses are today opting to share their newsletter via email or download from their website. This of course is the greener way and saves the company the cost of printing. A company newsletter is a useful tool that can give a company a positive image to its customers and the wider community.

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 Steve Patterson
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