Captured Technology

The Social Networking Logo And Your Branding

Oct 17 2012

Nuevo Logo de Huasonic

Nuevo Logo de Huasonic (Photo credit: Huasonic)

Branding will always be important when it comes to marketing your business. This applies doubly when using social media, as it helps to have an identifiable brand that follows you through a number of different sites. By creating a social networking logo, you create a way for fans and customers to find you much easier, as well as helping them decide on which products or products line is best for them.

Social networking logos are not that hard to design. There are a number of issues to keep in mind, but they make things easier, not harder. The first is that you need a different social networking logo for each product line. These logos need to be linked somehow, such as a basic design that is modified for each line or product or a general theme, such as different kinds of birds or herd animals. Once that has been decided on, a few different versions of each social networking logo needs to be set up, especially if there is text as part of them; text usually has a problem being understood when the logo changes size. You may also different versions of the social networking logos for different occasions or holidays.

Once you have the logo you want, you can then upload it to any social site that you use. If you have done it right, then each logo acts as a valuable marketing tool for your company, and can allow fans to track you easier and customers can find you easier. If your logos are chained together, then they act in concert to sell your product. Your logos define you online; keep them lined up with your company and they will help your business.

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 Steve Patterson
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