Youth Prefer Instagram and Snapchat over Facebook
Some interesting facts have emerged from eMarkter's most recent mobile forecast regarding how the young are using social media sites. The most important finding is that younger social media users prefer Instagram and Snapchat over Facebook.
Facebook has 14.5 million users in the 12-17 year old demographic, but Snapchat has 15.8 million in the same age group. Instagram lags behind both with about 4.2 million users in this age group. However, among 18-24 year old users, Instagram has almost the same number as both Facebook and Snapchat with Instagram having 22.1 million, Snapchat 24.4 million, and Facebook coming in at 23.5 million. These statistics are for U.S. users of these social media sites only.