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General BusinessOnline Marketing

The Benefits Of Affiliate Marketing For Publishers

AffiliateMarketing

Publishers claim that affiliates give them more revenue than any other type of advertising

A recent study indicates a prosperous future for affiliate advertising and social media promotion.

The advertising tech sector has been changing over the past few years. Lots of publishers have looked to other advertising methods to generate revenue.

Vendors are trying to find an alternative to display marketing, because the online content landscape has been impeded recently by advert blockers.

Viglink, the content monetizing portal, wanted to understand what vendors and publishers thought about affiliate advertising services, with regards to value, spend and sentiment.

It asked 100 vendors and 500 publishers that presently use affiliate advertising programs.

General BusinessOnline Marketing

Facebook Tests Breaks For Ads In Live Videos

FacebookVideos

Facebook tests breaks for ads interrupting on-demand videos on their platform, and video creators get a 55 percent cut on the revenues.

Facebook has announced it is testing the concept of ad breaks during on-demand videos in collaboration with a limited group of partners who will garner 55 percent of the ad revenue generated by the plan. Facebook keeps the remaining 45 percent. This could create changes in how video makers make videos, causing them to create content that keeps viewers hooked through ad breaks and drawing more video creators to Facebook.

As Facebook tests breaks for ads, they are allowing video producers to pick where they want the ads to appear in their video, as long as they come on no sooner than 20 seconds into the piece and are a minimum of two minutes apart.

General Business

2017 Deadlines For Tax Filing

IRSTaxReturns

For 2017, the tax filing deadlines for 2016 tax returns has been extended to Tuesday, April 18, 2017. If needed, you can ask for a six-month extension but this only defers the filing date because all estimated owed taxes have to be paid by the April 18 deadline to avoid penalties.

You can request an extension easily by filing Form 4868 via your chosen tax software, IRS e-file or through the mail. You can submit payment via debit or credit card, the Electronic Federal Tax Payment System, Direct Pay or at any 7-Eleven which participates in the PayNearMe program (daily payments cannot exceed $1,000). With an extension, your return has to be on its way to the IRS by October 16, 2017. If you pay income tax in the state that you reside in, the federal extension simultaneously gives you an extension for the state return.

General BusinessOnline Marketing

Black Friday 2016 Breaks New Records

black-friday-sale

Black Friday sales online to hit an unprecedented $3 billion, more than $1 billion on mobile devices

Black Friday Internet shopping is still growing, and last Friday was a case in point. A recent report by Adobe, that tracked ecommerce transactions over the sales period, showed that Black Friday broke records by exceeding $3 billion in turnover. Also, it is predicted to be the only day in American retail history to generate more than one billion dollars off of mobile devices.

With $3.05 billion predicted by the close of the day, Black Friday 2016 has surpassed Black Friday 2015 by 11.4 percent, according to Adobe.

General BusinessSocial Media

Omnifone Employees Move To Apple?

omnifone

Ahead of its time in the unlimited music streaming industry, Omnifone briefly enjoyed some high profile success in the early 2000s, but recently filed for bankruptcy (August 2016).

Now, TechCrunch has revealed that Apple has picked up some of Omnifone's assets, including some 16 members of staff, and probably some technology to go with it.

A quick analysis of the employee's LinkedIn profiles shows that they have changed employers to Apple, and are working in various roles, including some in iTunes and app development.

While Apple has a history of acquiring technology companies for their assets, this is not a standard acquisition following their usual processes. However, Omnifone does possess a number of patents which might be of interest to Apple, which fuelled speculation that they might have bought out the company for 10 million.

General Business

New Google Android Add-ons Make Mobile Working Easier

Google Docs and Sheets

From today, using 3rd-party services on your mobile device in conjunction with Google's office programs became that much easier. Google Docs and Sheets now have available Android add-ons within the Google Play web storefront or directly via GoogleSheets and Docs. Simply download them and instantly have the capability to do a whole range of extra jobs such as preparing a contract for e-signing or importing CRM data.

The first batch of add-ons have been produced with several partners. For example, CRM data is incorporated into Google Sheets via ProsperWorks. A signing process is completed in Docs or Sheets via DocuSign's add-on, while one can use data in Sheets to create mobile apps through AppSheet. Finally, Scanbot uses OCR to first scan business documents and then recreate them as editable text within Docs.

General BusinessOnline Marketing

Making Extra Money Online

Swagbucks

Don't expect to get rich overnight from these articles, but if you are looking for a reliable work at home scheme, or if you want to supplement your current income, you can get some useful tips.

One website worth you taking a look at is Swagbucks. The site can help you to make a few extra dollars in various quick and easy ways, including trading in used books and video games, reviewing websites, taking simple surveys and answering polls.

Selling your unwanted stuff on eBay is a lot easier than you think, and it understandably remains one of the most popular ways to make extra money online.

General Business

Microsoft Plans To Release Minecraft: Education Edition

MinecraftEdu

Microsoft is adding yet another market for its popular Minecraft video game, announcing that it has acquired the rights to MinecraftEdu from Teacher Gaming LLC. MinecraftEdu adapts Minecraft into a teaching tool, featuring a library of lesson plans for subjects such as STEM, history, language, and art. Microsoft plans to rename the service Minecraft Education Edition and launch it on a free trial basis this summer.

The regular version of Minecraft was designed to encourage an interest in game design and programming in children, but MinecraftEdu caters specifically to the needs of the educator. Teachers can adapt the game's virtual world to their own needs, and easily download modifications made by other instructors. At the time of the acquisition, MinecraftEdu was used in 7,000 classrooms across 40 different countries worldwide. Microsoft's brand power is expected to sharply increase this number.

General BusinessWeb Development

Microsoft Promised to Make Bing Profitable

Bing

Microsoft released their first quarter earnings report today and they made good on their promise that their search engine, Bing, would be profitable in 2016. Bing made over $1 billion in the first quarter of the year, quite a feet. Revenue grew in coordination with the release of Windows 10 which allowed search to be profitable.

General BusinessOnline Marketing

Black Friday Ads In October

BlackFriday

No one likes when the stores start displaying Christmas items before Halloween has passed. But according to reports from groups like AdGooroo, Black Friday ads are already being run on popular PPC platforms across the Internet. Companies are hoping to get an early jump on shoppers who want to save by purchases items on the most popular shopping day of the year.

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 Steve Patterson
 417  245440  8/7/2017

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