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For every small business owner, having a website is a great asset to the rest of your endeavors, whatever they may be, and in order to make the most of all of your resources, you must do what you can to keep each arm of your business operating at its highest potential. In the old days, it was much easier, simply having to make sure that your shop was clean and you had a smile on your face when people walked in, but nowadays it is far more complicated than that.

Fawkes the Firefox and the Million Dollar Homepage guy (Photo credit: remisser)

With the rise of the online world, there are those individuals who have managed to capitalize on all the opportunities it brings to make their fortunes. Whether you sell Ford Mustang parts and classic Mustang parts, your own artwork or run a blog, you can learn from the lessons of these successful online entrepreneurs and apply them to your business.

Check out these unlikely success stories of online business.

Vhostit Web Hosting Logo ไทย: โลโก้ของ Vhostit Web Hosting (Photo credit: Wikipedia)

Beneath all the technical jargon and all the sales talk lies a trove of independent comments that either speak a case for or against any particular hosting service. Reviews are the best thing to sweep the web since search engines. Both are distant cousins, in that they help the decisions by providing information. In the case of the review, people with live accolades to vile rebukes will render a clearer picture.

There are two kinds of reviews that one should be on the look out for, the first is the ones that heap lavish praise on any particular service. The second is the one that is scorn directly from the Three Witches' cauldron. Both extremes may be amusing but should be discounted. It's the majority of opinions of any one service in a methodical business decision.

You probably know that SEO (short from search engine optimization) is actually the process of improving the visibility of a web page. You can do that using White Hat SEO techniques but this will take you a lot of time and all these methods won’t be enough to improve the visibility of your web page. But here comes the term Black Hat or in short SEO methods that are used for manipulating the search engines’ index. These techniques are cheaper and work faster than the ones known as White Hat. As you may suppose  Black Hat tactics are forbidden and often penalized because they do not follow the rules of the search engines. Cookie stuffing, page hijacking, keyword stuffing, link farms are the names of only a few of many others Black Hat techniques that are used nowadays. Imagine that you can make ten different articles with unique content from a single one. It sounds like a miracle, but this term is actually known as article spinning and of course belongs to one of the Black Hat techniques. Even though all these methods are often penalized by the search engines who can blame you for using them when this kind of SEO practices will save you not only time but also money and efforts.

How much do you know about the people that frequent your website?  If the answer is "Not much", then perhaps it's time to conduct a few online surveys and get an idea of the kind of person that enjoys your content. Understanding your visitors can help you to focus your web development efforts, and is also useful for attracting advertisers. The more information you can provide about your demographics, the more targeted the advertisements on your site can be.  Better targeting translates into more conversions, and hopefully more money from those ads.

The logo of the blogging software WordPress. Deutsch: WordPress Logo 中文: WordPress Logo (Photo credit: Wikipedia)

Seems like Wordpress is no stranger to the words 'top 100', as in April 2012 the popular blogging platform has found itself in familiar territory among the hosts that top bloggers favored most, for the second time in approximately four years.

If you’re a local business owner who has a website already created for your business, it’s important for the website to be laid out appropriately so it gets a person’s attention and makes them want to continue reading the content on the website. This includes making sure you have the relevant information on your main page that people are expecting to find when first visiting your local business website.

Does your homepage clearly provide information about who you are and what you do?

People expect to find exactly what it is they were searching for in the first place when they arrive on your homepage. They don’t want to find irrelevant info that wasn’t within their search request. Point being, people need to know exactly what your local business website is all about within only a few second upon arriving and reading. What’s even more important is each person visiting the site should know what services and products your business provides without having to dig for the information.

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The best deals on web hosting are not difficult to locate, but it is easy to fall for the hype. One of the things that a person looking for web hosting services and deals falls into is a bunch of affiliate marketing sites. Now, there is nothing wrong with that, per se, one must understand the motivation behind these reviews. The reviews are skewed to convince, not balanced to inform. But there is utility in them after all. Go through the blogs and look for the ones that provide the most number of alternatives. This smart marketer has gone the distance to get affiliate status with all the links and then gives an almost unbiased view of all.

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If you are planning to take your business to another level, you might want to reach a greater audience. As online businesses are now industry standards, making transactions and keeping up with your targeted market is essential to all businesses and doing them online makes everything easier, so here are some tools that can help you maximize your online business capabilities.

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In the digital age, a well designed company website simply is not enough. While a site may be visually pleasing and easy to navigate, those factors will not help you when it comes to search engine optimization. Website reliability and speed are very crucial aspects to a website from a usability perspective as well as search engine optimization. A company website can be used to reach out to potential customers as well as add revenue through ecommerce, offer focused interaction with customers and issues relating to customer service and can provide customers with up to the minute news about your business or product. All of these beneficial website functionalities will be lost if your page is not “search engine friendly”. “Search engine friendly” means the online site can be indexed by Search and listed on search engines easily. Search engines are a primary source of web traffic, and if your site is not listed, your business will miss out on thousands of would-be customers.