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Create TV Ads For Shopify With The Roku App

Create TV Ads For Shopify With The Roku App

RokuForShopify

Online shopping is booming, largely due to the fact that more and more people are using their smartphones to purchase goods. They also use their mobile to watch one of the thousands of streaming channels available online. In such a scenario, advertising on the TV is essential for entrepreneurs interested in marketing their products and services. Gone are the days when one required a professional team armed with movie cameras and other hardware to create an ad and then use dedicated software to edit the movie for creating an ad.

Roku App for Shopify

Thanks to applications such as the Roku app for Shopify, one can create TV ads quickly, effortlessly, and at no cost. The app allows business, especially small merchants who have a limited ad budget, to create short and engaging video advertising campaigns and run the same in an ad pod played during an ad break with the help of the Roku ad manager. One can also use the Roku app to run a screensaver ad or home screen banner ad to promote a channel published on the Roku platform.

What is Shopify?

Setting up an online store can be quite costly, as one needs to hire professional website designers as well as tie up their website with online payment processors. Would it not be great if you could achieve the same results at a fraction charged by web design agencies? You can quickly sell your goods online through Shopify, an E-commerce platform that permits you and anybody else to set up their online store and sell their products through it. The best part is that the platform is customizable, allowing you to use the software as per the needs of your business. Shopify has you covered whether you sell in store, on social media, or on online stores. Once you have set up your online business, you can promote the same with TV ads created with Roku.

What You Need To Know About The TikTok Shopify Partnership

What You Need To Know About The TikTok Shopify Partnership

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The Shopify partner program includes a set of resources and tools that Shopify users can embrace to grow their business. The partnership is mainly accomplished through marketing, Shopify developers, Shopify designers, and affiliate marketing on Shopify. In most cases, many companies, including Tiktok that seek to expand their partnership with Shopify, do so because they know there is a real opportunity to supplement their income. It is a perfect way of scaling up one's business regardless of their levels of development.

How is Tiktok partnering with Shopify?

Tiktok is partnering with Shopify in several ways. First, since they are already an established entertainer, finding their way into partnering with Shopify was very easy. Initially, Tiktok did not have a significant presence in countries like the US, Canada, and the UK. However, with the latest development, the social video platform is likely to stamp its authority on the said countries. The Tiktok Shopify partnership allows Shopify merchants to optimize their marketing campaigns from the Shopify dashboard. Additionally, it is most likely that soon Shopify merchants with Tiktok business accounts will have an opportunity to add shopping buttons to their Tik Tok profiles to ensure that they can make as many sales as possible. Other ways that Tiktok is partnering with Shopify include:
Creating links that allow Tiktok users to access products on Shopify.
Introducing a commission program.
In-app shopping.

What is the history of TikTok Shopping and eCommerce?

Initially, Tiktok was marketed as a video-sharing network. The idea was to create something similar to Facebook and Instagram, which are banned in China, the origin of Tiktok. The ability of Tiktok to offer a wide range of content has played a role in its popularity. Since it is now present in over 155 countries and languages, anyone with a stable internet can quickly join the social network. It is for this reason that e-commerce enthusiasts are using the platform to market their products and services. Interestingly, the demand for Tiktok services in the e-commerce industry seems to increase.

Build A Subscription Blog With Shopify: A Quick And Dirty Guide

Build A Subscription Blog With Shopify: A Quick And Dirty Guide

ShopifyBlog

It's hardly a secret that blogging is a great way to grow your website and digital presence in cyberspace - irrespective of the products or services you are offering. This is particularly true when one ensures that the blog's SEO (search engine optimization) is done well. Still, knowing the value of something and effectively leveraging said value are not one and the same. Simply put, there is a right way and a wrong way to do blogging in the digital media space. In today's quick and dirty guide, we are taking a closer look at how you can quickly, easily, and effectively build a subscription blog on Shopify.

How to Build A Subscription Blog on Shopify

A subscription blog is a blog where the content is hidden behind a paywall. Anyone interested in the content, therefore, has to pay the set price in order to access whatever content is being offered behind the paywall. Paid subscriptions are a great way to monetize content in a way similar to natural monetization facilitated by product-based eCommerce platforms. Among said product-based eCommerce platforms is the very popular and industry-leading Shopify. Although Shopify is primarily product-based, by following the right steps, one can incorporate subscription-based blogs into the platform to benefit from content monetization. Here are the necessary next steps:

- Understanding the Basics

As stated prior, Shopify is a product-based platform. As such, in order to build a subscription blog on the platform, you will have to essentially leverage the product purchasing features of the platform for the purposes of your content. Simply put, at the end of the process, persons (i.e. potential customers or readers) will be able to purchase their subscriptions from the available listings in a manner similar to the way they purchase products from the relevant listings. Unsurprisingly, this will likely require making a few tweaks at the level of the code.

- Tweak the Code

Tweaking certain features of the Shopify template code is essential to successfully create a subscription-based blog on the platform. Thankfully, this is not necessarily too difficult and there are tutorials abundance that guide you through the entire process of delving into the code and adjusting the same to match your goals. Once you are able to make these adjustments, then the next step is to implement the recreated code and template into your Shopify store. Your newly created and implemented tool will do the work for you.

What Google's Decision To Phase Out Tracking Cookies Means For Advertisers

What Google's Decision To Phase Out Tracking Cookies Means For Advertisers

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Death is nigh for third-party cookies, AKA tracking cookies. Firefox and Safari already block them, and Google is set to follow suit in the not-so-far-off future. And might just set in motion the biggest disruption the digital advertising sector has witnessed in its entire history.

End of the Road

Google first announced plans to do away with tracking cookies in February 2020. This was set to take place over the next couple of years as the company worked to "address the needs of publishers, marketers, and users," in addition to "developing tools to mitigate workarounds." For that matter, Google is implementing the phase-out as part of a larger move to enhance privacy by keeping personally-identifiable user information within their ecosystem. That means no more support for third-party cookies on any of the company's products; as of late 2023 according to the most recent announcement.

A New Reality in Digital Advertising

Critics have claimed that Google's decision to phase out tracking cookies is no more than a power move to fortify its own industry position --- specifically by taking away its competitors ability to target users using third-party data. Still, this purge comes in the wake of rising privacy concerns and a growing public awareness. Combined with stricter data use regulations, these developments have significantly diminished the effectiveness of tracking cookies in recent years. So it's fair to say that the writing was already on the wall before the tech giant even announced their plans.

But that, of course, doesn't make the phase-out any less disruptive. Without the ability to track users across the web, ad personalization options will shrink dramatically. Brands will have to find creative ways to collect data directly from their target audiences through first-party cookies. Or better still, they could just utilize platforms that already have rich user databases (social media sites and the like).

Insight Into the Shopify Google Partnership

Insight Into the Shopify Google Partnership

"Shopify is the rising star of e-commerce" as stated by The Wall Street Journal. Founded in 2006 in Ottawa, Canada by Scott Lake, Daniel Weinand and Tobias Lutke, Shopify has created new landmarks in e-commerce platform. It provides innumerable opportunities to merchants from all over the world to start, grow and develop there online business. High technology digital solutions of shopify provide easily accessible execution of product sales to its merchants to achieve successful revenues. Up to May 2021, it has been successful to grow up to 1,700,000 businesses in 175 countries. Its annual revenue for 2020 was US$2.929 billion.

Shopify Google Partnership

Google Shopify Partnership

On May 18, 2021 Google announced about its partnership with Shopify to provide online expansion to its e-commerce business. With this integration, Shopify merchants would be able to use Google shopping platform for free to enlarge their businesses. Google has already made its shopping platform free for merchants which improved 80% surge in number of merchants on Google.

Google will also provide advanced analytic tools to the brands using its shopping platform. These tools will enable merchants to get access to data from websites and prices of the products.

Google Shopping Graph

Google will use a shopping graph, an innovative e-commerce tool launched by Google in its annual I/O event. This tool will help merchants to get access to global search engine and upgrade their virtual visibility to grow their online network.

The shopping graph performs allover the Google platforms. It will provide data access of the search done by a potential buyer on other platforms of Google for eg. from You Tube. Google has also given access to Shop Pay, payment app of Shopify, for payments on its site that will make it more easy for customers and sellers to get maximum benefits by easy transactions.

Shopify a Threat to Amazon

Walmart and Amazon are also leading in online market sales but as this partnership between Google and Shopify will attract branded merchants and companies to establish their business with Shopify. It will be a big challenge for both Amazon and Walmart to beat Shopify in estimated turnovers after this partnership. With easily accessible payment system, highly refined search engine provided by Google, free access to list products, Shopify has became threat for the existing market of Amazon and Walmart.

Accepting Cryptocurrency As A Shopify Merchant With NOWPayments

Accepting Cryptocurrency As A Shopify Merchant With NOWPayments

NowPayments

Transacting on Shopify has just become easier. This is after Shopify and NOWPayments signed a deal whereby, shoppers can order products and pay for them using cryptocurrency, and merchants can accept the payment through the new Shopify plugin.

For those not familiar, NOWPayments is a cryptocurrency payment gateway that supports over 70 cryptocurrencies as payout, donation, and payment options.

To enjoy this revolutionary new service that has a new Shopify Partnership, simply sign up for a NOWPayments account through a short, simple, and absolutely free registration process.

How it Works

NOWPayments allows Shopify merchants to accept payments and donations in the form of Bitcoin and over 70 other altcoins through the Shopify plugin. Business owners also have the option of choosing a wallet of their favorite cryptocurrency to use in accepting payments. Even in this case, the merchant will still be able to receive payment in the currency he or she designated with the help of the auto change feature by NOWPayments.

Through a conveniently designed dashboard, Shopify merchants will also be able to track all their payments and transfer whatever data they need whenever they want. NOWPayments will also provide you as a Shopify merchant with a personal account manager to assist you through any difficulty you might face during the integration process and afterwards.

What is Shopify?

Shopify is an online store where clients and merchants/business owners can interact to buy or sell products or services. As at April 2021, Shopify has more than 1,000,000 merchants from all over the world. This platform offers a wider range of services and several payment options. All these offerings can be easily accessed publicly or privately through Shopify apps.

What are Shopify Plugins?

NOWPayments currently supports several plugins for accepting payments. These plugging include WHMCS, Zen Cart, Magento, PrestaShop, WooCommerce, and Shopify.

NOWPayments' Shopify plugin can be added by a Shopify merchant as alternative, manual payment method, therefore, allowing them to experience the great benefits that this new payment feature has.

Setup A Shopify Store - It Is Easier Than You Think!

Setup A Shopify Store - It Is Easier Than You Think!

ShopifyStore

People often think that setting up on online store is difficult. In some cases, this may be true -- but using Shopify makes it easy. It is a lot simpler than you might think to setup a Shopify store.

Free Shopify Trial

To get started, you can sign up for a free 14-day Shopify trial, which should provide you with plenty of time to create your online store and get it ready for launch. Of course, you will be able to continue adding to your store offerings at any time after it is launched. One thing you will not be able to change is your store name, so give some thought to this before signing up. The store name you choose will become part of your store's URL on Shopify. However, you could also choose to eventually buy your own custom domain name, and then simply point your domain name to your Shopify site.

Creating a Shopify Account

Creating your Shopify account is easy, as it is just a matter of answering some simple questions about yourself and your future online store. You will, of course, want to have your business idea and name figured out first. You will eventually want a logo for your store, and of course you need the products that you plan to sell. These could be your own products, or you may choose to sell the products of others. Good photos of your products are also important, as online customers need photos to decide which products they want to buy.

Add Products

Adding your products is easy, as it is simply a matter of adding a product, giving it a title and description, and uploading photos. Good titles and descriptions are important to help your customers locate and decide to buy your products. Be sure to include sizes, details about the product's features, and any other relevant information. Details about your shipping, return policy and other important points should be included.

Levels of Shopify Partnerships

Levels of Shopify Partnerships

Not everybody is content to see Amazon rule the E-commerce world. One of those who is doing something about it is Toronto-based Shopify. This company has been in the business of providing turnkey E-commerce payment solutions to people for many years.

LLCShopifyPartnership

Shopify eCommerce Solutions

It is perhaps easiest to think of Shopify as an online cash register for your business. You create your store, stock it with the products you want, and charge what you believe to be a fair price. Customers browse your merchandise and select what they want to purchase.

But what happens then? How does someone on the other side of the planet pay you? Building your own custom payment system isn't practical for most people. They need some kind of ready-to-go solution that is widely recognized and has some element of trust attached to its name. That is where Shopify comes in. They can handle all of this part of the business for you at a very affordable monthly price.

Still, Shopify needs to be set up to meet your own individual requirements. A lot of people sell things in multiple venues quite apart from their own website, and this means that their payment solution needs to be compatible with portals such as eBay and Amazon as well.

This spells opportunity for those who are already expert at running Shopify to meet their own E-commerce needs and are willing to share that expertise with those who are just getting started with Shopify or even merely thinking about it.

Shopify Plus Partners

Shopify Plus Partners earn payments in the form of both royalties and commissions in return for getting other people signed up and operational with Shopify. This not only provides additional revenue for the Partner but it also opens the door for moving deeper into the consulting and development field.

Important Strategies Used In Affiliate Marketing

Important Strategies Used In Affiliate Marketing

AffiliateMarketingStrategies

Affiliate marketing is a process whereby a marketer earns commission by promoting other people's products online. There are several affiliate marketing strategies that one can use to promote their product online and they include;

Choosing the right affiliates

The person you choose to partner with to promote your product online should be able to understand their audience well, and this can be done through several ways like; through analytical analysis which helps one understand how the audience came to know about you.

The marketer should also be able to know the product which the audience is more likely interested in and the best selling product which also enables them to know the amount of income made on every product.

Use promotions

Using promotions is also another good item in the affiliate marketing strategies camp and all it entails;

Letting the audience know that they will get some discounts once they shop online, rewarding customers for always shopping from the business or by referring others.

Sending an email to customers is also a way of promoting a product because it helps them stay connected to the business and also informs them about a new product or when there is an offer running.

Reviews

Reviews is another way of used to promote a product whereby, a marketer writes about a product and then put a link to where customers can purchase the product, and then they are given the product for free or on some discount.

Use of social media is a way of affiliate marketing used to promote a product, that requires the affiliate to be very active on social media by making sure that their blogs and websites are well known to the audience.

The other way of affiliate marketing is by optimizing product pages whereby the affiliate has a page that is able to translate people who visit into customers.
There are several ways which an affiliate is able to make their page stand out, and they are such as;

Top Secrets For Social Media Marketers

Top Secrets For Social Media Marketers

SocialMediaMarketing

Marketing is tough and social media marketing is particularly challenging. However, the challenges should only encourage you to work harder and be more creative. Here's a fast fact for you. If you come with the right strategies, you will create a huge followership and market your goods and services to millions of people online. Below are some tips to help you achieve great results.

Engage with Individual Social Media Users

Maybe you are used to engaging with your would-be and existing customers by sending messages, videos, infographics and updates. Now, there is nothing wrong with this approach but you can a whole lot better. Human beings love to be appreciated so you should take advantage of this killer secret. Interact with individuals on the social media on a one-on-one basis. This will make them feel cherished by your business and they will become lifelong customers.

Post Frequently

Now, this one is a no-brainer. You are not the only person trying to attract and keep customers online. It follows that you must work hard because your rivals out there are working pretty hard. Post frequently and while you are at it, you should post high quality and easy to share content. This makes you relevant and the result is more sales and more cash in your bank account.

Use Different Formats

The beauty of social media marketing is that you have many viable options. You can use both content and videos to market your products. You can also use audio, infographics and webinars. Put on your creative hat and you will come up with innovative ways to carry out a killer marketing campaign.

Reward Loyal Customers

The repeat customer is the lifeblood of every business. It follows that you should keep track of your loyal customers and reward them for buying your products. You can give your customers a bonanza sometimes or offer them a discount. You can even carry out a promo and make sure it gets lots of publicity. Customers who benefit from these strategies will praise your products. This will spread the word and get you even more customers.

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 Patrick Stevens
 532  246378  3/14/2024

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